Sidel honoured for innovative eco-packaging concept Aya

The World Food Innovation Awards have justly recognised this newly released, environmentally friendly, compact and attractive water bottle design named after an ancient deity For its latest eco-friendly packaging design concept, Aya, Sidel has received the World Food Innovation Award (WFIA) in the category “Best Drink Packaging Design”. With the prize-winning Aya design, Sidel has …

Double Dough cake-mix packaging made out of baking materials

Double Dough is a new boxed cake mix concept. The mix is a sustainable product that meanwhile delivers the delicious homemade goodness taste. The packaging is made out of baking paper, and a can is used to bake the mix inside it. The name Double Dough comes from the package’s double usage as a package and …

Existing players meet talents of tomorrow

Helwan University’s Printing, Publishing and Packaging Conference and Students Innovation Exhibition brought together the best of the industry and the brightest student talents. In December, the Printing, Publishing and Packaging Department at the Faculty of Applied Arts of Helwan University in Cairo, Egypt, organised its annual technical conference, with the main theme “Latest Trends and …

Harnessing the power of Egypt’s next generation

The Industrial Modernisation Centre Deputy Director for Innovation Hisham Mohamed Basha tells Packaging MEA Editor Ben Daniel about its groundbreaking design awards concept and application to the real world of work. If any economy, and indeed any country, is to grow and thrive, its business environment must invest not only in supporting its existing enterprises …

Consumer-first packaging: Your brand’s secret weapon 3 Golden rules.

As one of the key note speakers at the recently concluded Prime Summit 2019 in Dubai, Mark Shepherd spoke on the importance of packaging. He explained. “If your product is a physical one, then packaging is your brand’s secret weapon.” Mark outlined 3 golden rules of consumer-first thinking when it comes to packaging design and …