Almarai picked as best employer

Dubai Almarai took the Best Employer trophy in LinkedIn MENA’s private-sector category at a ceremony in Dubai held under the patronage of Shamma Al- Mazrui, the Emirati Minister of State for Youth Affairs, and attended by more than 200 CEOs from the region. Faisal Al-Fahadi, Almarai’s general manager of human resources and support services, said …

Nivea relaunches Hand Care

New formulas come in ‘pebble-shaped’   packaging Dubai Nivea has launched its Hand Care with improved formulas and a packaging that is “as practical as a tube yet a pleasure to touch”. The reworked hand formulas – being marketed as offering “24-hour protec- tive care for busy hands” – come in containers designed to be “shaped …

Agthia buys Delta’s Jeddah-based water-bottling plant

  Takeover will take Agthia’s Al Ain brand into Saudi Arabia as firm targets regional growth Agthia Group, a leading food and beverage group in the UAE, announced in November that it has signed a pur- chase agreement for 100% of the shares in the water business of Delta Marketing Company, based in Jeddah, Saudi …

Unilever opens AED1bn liquids plant in the UAE

Dubai Personal Care (DPC) facility to produce 100,000 tonnes annually, 80% for export UAE CEO Paul Polmaninaugurated Unilever’s Dubai Personal Care (DPC) manufacturing facility in Dubai Industrial Park, UAE, on 21 December. ThefactoryisMENA’slargest personal care liquidsmanufacturing unit in investment, output, andsize,accordingtoUnilever. Set up with an AED1bn (USD270m) investment, this 100,000 sq m facility will manufacture Unilever’s …

Fish packaging that moves like fresh catch

Packaging is often used to communicate product attributes. ‘Fresh’ is written on packages, or ‘low calorie’ or ‘great taste’ – and consumers have to rely on the printed words to assess the claim. This approach clashes with the axiom of creative storytelling that says ‘show, don’t tell’. A team at the creative agency `Jack the …