UAE: Celebrating the World Braille Day, Future Consumer invited Ajay Kumar Reddy, cap- tain of the Indian Men’s Blind Cricket Team to unveil its new Braille-enabled ThinkSkin body wash bottles.
The new initiative of Braille packaging, the company
said, was in line with its vision of representing FMCG 2.0 industry and empowering the consumer experience.
Introducing the new packaging, Ashni Biyani, managing director, Future Consumer, said, Braille enabled ThinkSkin bottles is carefully designed for easy access and recognition of the bottle for the visually impaired. “Braille packaging is a small step towards assisting the visually impaired in their daily routine. As a brand ThinkSkin empowers consumers to upgrade to body wash at the price of the soap. We will soon introduce never seen before innovation in product and packaging that will take consumer experience to the next level,” said Biyani.