Global toymaker Spin Master has created an innovative packaging design using Eskos Studio software, a
unique set of tools for 3D packaging design made specifically for packaging artwork professionals. Studio
is a powerful tool for designers, allowing them to work faster, more creatively and with technical
accuracy, without the need for physical mockups.
“We focus heavily on innovation at Spin Master, and Studio helps us take that to the next level,” says
Spin Master’s Visual Brand Design Manager, George Olarte.
“The packaging for children’s toys can be quite complex,” says Olarte. “Not only is there a box, but often
trays, blister packs, and other elements. Previously, there was simply no way to envision the whole
picture without physically mocking it up. With Studio, we render the entire packaging in realistic 3D. It is
particularly impressive that we can add textures, embossing and debossing, holograms and so on, it is so
realistic.”
The packaging renders are so realistic that Spin Master has been able to reduce the overall number of
physical mock-ups they develop.
“With far fewer physical mock-ups and a simpler review process, we have seen significant savings in
both time and costs,” said Olarte. “What’s more, it frees up time for our structural engineering teams,
instead of developing mockups, they work on new initiatives and new creative concepts. The value that
this brings to the organisation is incalculable because innovation is our lifeblood.”
