Danone has developed a new packaging for its new all-natural spoonable yogurt which is sold in Argentina.
The transparent 200-ml polyethylene terephthalate (PET) jar with a wide-mouth opening and an aluminum-PET-aluminium closure with a 65mm over cap in clear polypropylene (PP) was developed in collaboration with global packaging company Amcor.
“This wide-mouth PET jar is an entirely new format offering for cold-fill dairy products,” said Martin Darmandrail, new business development director for Amcor in Argentina. “In a market historically dominated by thermoformed PP and polystyrene containers, we’ve shaken things up with a yogurt package with the durability, freshness, performance, manufacturing, and sustainability benefits of PET.”
The new PET jar supports the 100% natural positioning of Danone’s La Serenísima’s yogurt with featured engraving, a finely finished base, and a body-wrap label. To protect the contents, the jar includes a 55-mm finish with aluminum-PET-aluminum-foil barrier seal and an ultraviolet blocker.
With consumers increasingly eager to see products before they buy, the transparent packaging allows people to see the fresh yogurt. Danone claimed it is the spoonable-yogurt market leader in Argentina.
“We have developed La Serenísima Original, a product inspired by the first yogurt made by La Serenísima 55 years ago, which revolutionised the category in 1963,” said Maximiliano Sassone, R&I director for Danone.
Amcor optimised the two-step reheat process to produce wide-mouth jars using a matrix blow-molding machine for high-volume yogurt containers, said Darmandrail.”