Agthia Group PJSC was recently recognized with the ‘Best of Middle East’ accolade for its breakthrough Al Ain Vitamin D Water during the annual Gama Innovation Awards in the United Kingdom. Launched in January 2018, Al Ain Vitamin D Water is the world’s first and only bottled still water of its kind, without any flavors, colours or preservatives. With over 85% of UAE residents suffering from vitamin D deficiency, Agthia’s Al Ain Vitamin D Water serves as a convenient supplement to the daily vitamin D intake. Agthia also became the first company in the region to pick up this highly respected award, reinforcing the company’s continuous drive for innovation. Tariq Ahmed Al Wahedi, chief executive officer of Agthia Group, said, “Al Ain Vitamin D highlights our advanced research and development capabilities which allow us to focus on developing distinctive products that address the needs of our consumers and help enhance their health and wellness.” The Gama Innovation Awards recognise outstanding innovations in the FMCG space across eight categories including product; packaging; positioning; branding and design; health and wellness; SME, best of Britain, as well as the Best of Middle East. Dr Rabih Kamleh, senior vice president, quality assurance and R&D, said, “We believe that integrating science into our line of work allowed us to support the country’s efforts to address the vitamin D deficiency, a serious health concern in both the UAE and the region. This is what makes Agthia distinctive.
