UPM Raflatac has announced the launch of its new PE 65 film label stock range in the EMEIA market. This is the company’s thinnest squeezable films to-date and the thinnest PE label produced for the home and personal care market.
These thinner versions of UPM Raflatac’s standard PE 85 films offer the same excellent conformability and squeezability and can create a seamless, no-edge look on bottles. Combined with their resistance to water, oils and chemicals, new clear and white PE 65 film constructions are a sustainable alternative for conformable and squeezable containers and tubes. These thin films do not sacrifice performance, as they are at the top of the squeezability scale.
Along with good looks, the thinner overall construction of labels printed with PE 65 flex helps printers, converters and end-users run a more efficient operation. PE 65’s thinner caliper means more labels per roll and longer roll lengths, resulting in fewer roll changes and less downtime. These 65 micron PE film label materials also reduce transportation and packaging waste at multiple stages in the operational process.
“UPM Raflatac’s new PE 65 film label materials are ideal for any brand that is looking to combine the ultimate in performance with increased production efficiency and a sustainable design,” said Jan Hasselblatt, Director, Business Development, Home and Personal Care, UPM Raflatac. “Our company continuously strives to be the pressure-sensitive label industry’s sustainability leader and partner of choice, and our new PE 65 films are helping us build a more sustainable world, one label at a time.”
The PE 65 also claims to help reduce the environmental impact of labels. According to a UPM Raflatac Life Cycle Assessment study performed in accordance with internationally recognized ISO 14040/44 standards, by switching from PE 85 to PE 65, companies can see significant reductions in energy use (15%), greenhouse gas emissions (14%) and water consumption (13%).