RayoForm meets trend towards clear containers
UK Innovia Films has launched Rayo- Form ICU, which it describes as offering brand managers with a unprecedented clarity for meeting a market trend towards clear containers.
The new in-mould label (IML) film is produced using Innovia’s bubble process, making it “the clear leader to showcase brands and their products”.
“There is a continued trend towards clear containers,” said Richard Southward, global product manager for labels. “Brand managers favour them because they allow consumers to see the nature, quality, and colour of their products before purchase. Clear containers also allow brands to enhance their on-pack branding and offer greater shelf impact.”
RayoForm ICU also maximises printing and moulding performance and efficiencies, according to Innovia.
Print trials have shown ICU can readily exceed industry standards for sheets per hour, said the company. The film’s balanced mechanical properties offer potential SKU reduction as sheets can be sheet-fed in multiple directions. For the moulder, RayoForm ICU offers increased productivity through faster label handling, enhanced container shape retention and more efficient stacking, according to Innovia.
“RayoForm ICU is currently available in thickness of 58 micron/230 gauge,” said Southward. “We are already seeing a lot of interest in this new product and are happy to provide trial reels to prove its excellent performance.”