With consumers triggering a major upswing to online shopping during the Covid-19 pandemic, PepsiCo has launched PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s trusted and loved food and beverage brands.
“PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer needs and winning in the marketplace,” said Gibu Thomas, Senior Vice President and Head of eCommerce.
“In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
On PantryShop.com, consumers can order specialised bundles containing PepsiCo brands such as Quaker, Gatorade, SunChips and Tropicana.
These pantry kits have been thoughtfully curated based on affinity research and are designed to meet the conditions of the “new normal”, such as working, studying, and exercising at home.
On Snacks.com, consumers can choose from more than 100 Frito-Lay products from a variety of brands such as Lay’s, Tostitos, Cheetos, and Ruffles, as well as dips, crackers, nuts and more. New items will continue to be added in the coming months as the site is customised to meet consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of $15 or more.
“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America.
PantryShop.com and Snacks.com were developed from concept to execution in less than 30 days by leveraging a combination of PepsiCo’s technology, insights, resources and inventory to quickly meet consumers’ evolving needs.
The majority of orders will arrive within two business days.