Miraclon is expanding its global presence through a new partnership with Phoenix Technologies, one of the Persian Gulf region’s leading technology solutions providers for the
print and packaging industries.
Based in Dubai, Phoenix will act as Miraclon’s distributor partner serving Arab states, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.
Founded in 2007 by Afsal Kottal, Phoenix specialises in supplying print businesses with cutting edge technologies such as MIS and colour management tools, as well as productivity monitoring and enhancement solutions. Phoenix is the Middle East and Indian Distributor for brands such as GMG Color, X-rite, Hybrid, Global Vision, IGT, Enfocus, Siegwerk, Arden and Ink Maker.
“The Gulf region is a large market brimming with potential for package printing and therefore one in which Miraclon has a big role to play,” explains Kris Capiau, Miraclon’s Packaging Sales Director for Middle East, Africa, Turkey and Eastern Europe.
“Gravure printing continues to be widely adopted and our products are uniquely suited to help speed up the conversion to flexo printing. As a result, we welcome the opportunity to partner with a company that has both the sector knowledge and the large footprint to drive Miraclon’s presence in the region.”
Phoenix MD Mr. Kottal says the partnership couldn’t have come at a better time. “Flexo is gaining momentum in the Gulf, with more businesses investing in latest technologies and new players entering the market,” he says. “I expect this shift towards flexo will continue for the foreseeable future, mainly due to shorter run lengths and reduced cost of operations, not to mention the possibilities that automation has to offer for printing presses.”
He concludes: “We believe that, with Miraclon’s knowledge and solutions, we will be able to capitalise on these trends, maintaining the high-quality service that our customers have come to expect from the Phoenix Technologies brand, while also helping them to further enhance their production capabilities.”