Mai Dubai, a bottled water company owned by the Dubai Electricity and Water Authority, has launched Mai Dubai Zero-Sodium Alkaline Water.
The launch complements the company’s mission for growth by exceeding customer expectations and providing high quality products and services in an innovative, safe, efficient and environmentally responsible manner.
The new 3-1 product, with no sodium additives and an alkalinity of up to pH8.2, was internally developed and is produced at the Mai Dubai Factory in Al Qudra, a highly automated industrial facility running on solar energy reducing carbon emissions with 10,000MTs annually.
Commenting on the new launch, Alexander van ’t Riet, CEO of Mai Dubai, said: “Zero- Sodium Alkaline Water has been designed with the need for healthier hydration in mind. We were able to create a product which is almost identical in taste to our classic Mai Dubai water, which we know consumers love.
“Early market feedback shows an amazing initial response. This launch fits perfectly with our journey to become a local-leading, sustainable and innovative bottled water provider.
“We have introduced various pack formats, from 16L to still and the sparkling glass range followed by our latest innovation, the Zero Sodium Alkaline water. We aim to continue to expand our portfolio and offer an attractive range to compete better in the UAE and regionally.”
“Note, this is only the beginning; there is much more to come says Alexander.”