Beauvallet, a major player of the meat industry in Europe will be launching a new meat brand in the Middle East, Or Rouge, with a unique NFC integrated label.
The Or Rouge product will be traceable with complete transparency allowed by the NFC chip integrated on its label. It locates the farms and the origin of all animals by using the NFC technology with contactless detection.
On Tuesday 18th February, Beauvallet will be discussing the certification approach on its booth. This will be followed by meat tastings. Besides, the company will showcase innovations of new packs and cuts of meats.
Beauvallet is already exporting beef, poultry meat and processed products, fresh and frozen, throughout three continents: Africa, South America, Asia. The launch of the brand “Or Rouge” in the Middle East is the occasion to introduce a new major asset for them: the
Gulfood, along with the launch of NFC microchip signals a watershed for Or Rouge’s development in the Middle Eastern markets. The company wishes to spread the word among visitors such as mass retail, wholesalers, industrial companies, caterers, restaurants, large and medium-sized stores and buyers. Beauvallet is certified Halal Food Quality by the GCC.