USA : P&G is all set to introduce its best-selling Olay Regenerist Whip moisturiser with a refill pod that fits right in the jar. Beginning October 2019, the pilot will run through the end of the year. When adopted and the brand moved a significant portion of Olay Regenerist moisturizer jars to refillable pods (e.g., 5 million jars’ worth), then that would save over 1,000,000 lbs of plastic.
Consumers will be able to purchase the refillable Olay Regenerist Whip package that contains one full jar of Olay Regenerist Whip and one refill pod of moisturizer that can be placed inside the jar once it’s emptied. The package will be sold and shipped in a container made of 100% recycled paper and will not contain an outer carton in order to reduce the use of paperboard. The pods themselves are also recyclable.
“The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable Olay Regenerist Whip package is the first step of that journey,” said Anitra Marsh, associate director of sustainability and brand communications for skin and personal care at P&G.