India : Uflex has been recognised for innovative packaging in the category of Excellence in Packaging – Beverages (Large Enterprises) for Asepto Spark ‘Fresca’, at The Economic Times Polymers Awards 2019 held on 12 February 2019 in Mumbai.
The company won the award for Fresca packaging, the first holographic pack of the era. On receiving the award, Uflex president and CEO Ashwani Kumar Sharma, said: “The idea of our packaging innovation was to enhance the shelf appeal, which was deprived in the printed cluster. Asepto Spark and Premium range filled that void.”
Uflex always inspired its customers to reimagine the packaging experience with Asepto’s Spark and Premium range. “We are committed to creating innovative products and solutions for our customers around the globe, as our packaging innovation offers endless possibilities. This award certainly reinforces our belief that the unique and novel holographic packaging we created will change the outlook of aseptic liquid packaging market,” Sharma added.
Asepto offers various holographic patterns for foils stamping and the multi-lens approach. Its strength lies in the backward integration strategy that the company has adopted to propel the innovative packaging venture. The company possesses the in-house capability to offer packaging solutions for premium-category products.
Uflex chairman and managing director Ashok Chaturvedi, said: “Uflex’s foundation has been on innovation, and earning this award reflects the acceptance of our packaging innovation in the Aseptic Liquid Packaging business.”
Fresca, India’s leading Beverage Company, which has been associated with Uflex for its aseptic packaging needs, decided to also add holographic features to its products, thereby giving its new variant a distinct identity and creating a niche space on the shelves.