Germany: Messe Düsseldorf is all set to enter Egypt’s packaging market after its CEO Werner Dornscheidt met Amr Nassar, Minister of Trade and Industry of the Arab Republic of Egypt recently and discussed the topic.
The Egyptian government, it was stated, is keen to see carefully planned, sustainable trade fair models that will attract investors to their country and will help to develop markets.
In December this year, Messe Düsseldorf will be organising Pacprocess Middle East Africa (MEA) for the first time. This new member of the Interpack alliance, the international family of trade fairs for the packaging industry and the related processing sector, is an important signal for the economic recovery of the Egyptian economy.
The Pacprocess in MEA is associated with Interpack in Düsseldorf. Partners of the event are the event organisers IFP Egypt and Konzept who are simultaneously setting up FoodAfrica, the leading trade fair for the food industry in the region.
“In all these markets there is a major need for investments in industry as well as in the infrastructure. By setting up trade fairs abroad, we create local platforms where the players of different industries meet and where they can work together to drive the development of their economies,” said Dornscheidt.
Within the MEA region Egypt sees itself in a crucial role as the gateway to the African world, and it has therefore been paving the way through numerous free trade agreements. Its gross domestic product (GDP) is expected to grow from 5.4% to 5.8% in 2020. In 2017 alone investments in industry rose by 30%, and the Egyptian packaging market has grown by 35% between 2015 and 2019.
“We are moving along new paths with pacprocess MEA. It will be supported by an advisory board consisting of Egyptian governmental organisations and international companies in the food, pharmaceutical and confectionery industries, such as Coca-Cola, Pfizer and Mondelez,” said Dornscheidt.