A first for the beverage carton industry, this investment taps the power of digital on-package printing to
offer new possibilities for beverage brands
Tetra Pak is to become the first company in the food and beverage carton industry to offer full-colour
digital printing on its carton packages, working in collaboration with Koenig & Bauer, a global leader in
the field. The digital printing technology will simplify the complexity of design handling, reducing time from design
to print and opening up new opportunities for flexibility in order placement and product customisation.
Beverage brands can take advantage of added benefits like dynamic on-package printing and the ability
to include a variety of designs within the same order.
Charles Brand, Executive Vice President, Product Management & Commercial Operations at Tetra Pak
said, “We are committed to helping our customers explore new avenues with a truly ‘smart’ package,
supporting their need for product customisation, smaller batch sizes, greater traceability and the ability
to interact with the consumer. Our investment in this digital printer demonstrates our commitment to
support customers with future-proof technologies as the digital revolution transforms the way we all do
business.”
The full-width digital printer is currently being built by Koenig & Bauer and will be installed at Tetra Pak’s
converting plant at Denton, Texas. Field testing of the new, digitally-printed carton packages is expected
to begin in early 2020 with North American customers.
Carmen Becker, President and CEO of Tetra Pak U.S. and Canada, said, “Brands continue to look for
opportunities to deliver greater customisation and personalisation of their products. We’re thrilled to
offer our customers new and innovative ways to engage with consumers, all while increasing flexibility
in the design and order process.”
Christoph Müller, Member of the Board of Koenig & Bauer said, “We are absolutely delighted that Tetra
Pak has decided in favour of our digital printer. Collaboration between our companies is on an extremely
constructive and trusting basis. I am sure that, together, we will significantly change the market for the
benefit of Tetra Pak customers.”