Joosy Life is the new addition to Almarai’s juice family as a line extension in convenient packaging format with distinctive pack designs under “Fun for You” portfolio with an aim to deliver superior taste and higher fruit content products equaling com- petition at market competitive prices. This long life juice drinks range comes in orange, mango, apple and guava flavors and available in all trade channels.
Almarai has also launched Joosy Life in 300ml cans, another exciting extension to the brand in addition to the cartons. The cans range offers a 12-month shelf-life, available in three flavors named as Citrus Lemon drink, Exotic Mango drink and Rich Orange nectar. It has no carbonation or fruit bits, just packed with real taste of fruits.
“It was quite an excitement with these new successful launches. Finding a reliable packag- ing supplier was challenging for the team as Almarai has introduced these packaging for- mats for the first time” said, Kaunain Shahidi, packaging purchase manager of the company.
“It’s great to know that ‘Joosy Life’ has been well received by the consumers. The products have great tastes and the packaging design is certainly appealing. Our sales are growing, which is good to keep our packaging material suppliers busy”, added Shahidi.
For four decades, Almarai has been a trusted food and beverage brand offering high quality products. The company is one of the market leaders across its product categories in all GCC countries.
The Almarai brand is the company’s main strength and has helped in significant growth achieved over many years. Under the Almarai umbrella brand, the company offers a range of food and beverages including fresh and long-life dairy products, fresh yoghurt, desserts, cheese and natural juices.
Innovation is at the core of Almarai’s strategy and its vital nurturing element for the busi- ness growth. The recent launch of ‘Joosy Life’
– long life juice is the result of Almarai’s quest for innovative products packed in consumer- friendly packaging.