Redesign aims to catch consumers’ attention and convey product information
Dubai Dabur International has introduced a new look for its Vatika range of shampoos aimed at catching consumers’ attention in supermarkets.
The company said the “attractive, sleek modern design” not only helps the products stand out but also ensures “customers can easily distinguish all the variants and get all the necessary information with ease”.
Chief marketing officer Vivek Dhir said the company had “re-introduced Vatika range of shampoos in a contemporary novel packaging with the aim to offer our consumers a new look and feel of their popular hair care brand”.
“Even though the design of the bottle has been changed, the product and the formulation remains the same, enriched with time-tested natural ingredients,” he said.
“We are confident that our consumers will take a liking to the brand-new design of Vatika shampoo, which is re-designed to catch their attention in a supermarket filled with numerous hair care products.”
The Vatika shampoo range features Vatika Hair Fall Control, Vatika Nourish and Protect, Vatika Dandruff Guard, Vatika Moisture Treatment, Vatika Repair and Restore, and Vatika Volume and Thickness.
The range has been formulated with carefully chosen natural ingredients used for hair care in the Middle East to address hair problems commonly encountered by women in the region, said the company.