Dairy announces new campaign for low-fat milk and laban
KSA Al Safi Danone has launched a new packaging campaign for its Al Safi low-fat milk and laban.
The Saudi group stressed in its announcement that its low-fat milk and laban are “distinctly made from 100% pure cow’s milk, which is rich in calcium, vitamins and proteins, so it is ideal for a perfect lifestyle and gives wonderful feelings of lightness and fitness”.
Al Safi said both products are “the best option for a healthy lifestyle”.
The group has been active since 1981, providing consumers across the region “with delicious fresh
dairy goodness” and known especially for fresh laban, fresh yoghurt, milk, fresh cream, and labneh.