Germany’s Planatol Group has inaugurated its subsidiary Planatol Middle East FZE at Sharjah’s Hamriayah Free Zone in the UAE.
Planatol Middle East Managing Director Isam Tanineh told Packaging MEA that the group now aims to announce distributors.
“Currently, we are in the process of studying and evaluating the market here in the region,” he said.
“Shortly, we will finalise and appoint distributors for the region.”
Planatol aims to grow rapidly in the Middle East from a low base, he added.
“We have had a negligible presence in the region with an inconsistent volume of business of about €100,000 per annum, which is nothing,” he said.
“Therefore, we have decided to grow fast and also target to have a market share of 20% from the packaging and perfect binding adhesives and glue business segments.”
The firm offers extensive know-how and competence for gluing difficult papers or boards as well as printed and laminated surfaces, he added.
“In addition to specific dispersion adhesives for nozzle and wheel application, our product range also includes packaging hot melts on metallocene and EVA basis. With these adhesives, Planatol offers high-quality solutions for processors and manufacturers of folding-boxes, corrugated cardboard and end-of-line applications.”