Gundlach Group has opened an international tea packaging and printing facility in Dubai in partnership with the Dubai Tea Trading Centre (DTTC).
The Germany-based company collaborated with the Dubai Multi Commodities Centre (DMCC), a free zone authority, on the new facility, which will enable the tea trade to source tea tags and envelopes within the region.
Both gravure and flexographic printing options for tea tags and tea envelopes are available at the plant.
Gundlach Group Chairman Paul von Schubert said his firm sees the Middle East, and specifically the GCC, as “a key market”.
“This is a strategic step for the Gundlach Group to be closer to its customers in the region,” he said.
Gundlach exports about 80% of its products and the new facility demonstrates the firm’s international focus, as well as Dubai’s ability to venture into new markets, said the packaging and printing company.
Gundlach has already established business relationships with international tea brands but is aiming to bolster its presence in the Middle East and nearby regions with the new facility, said the company.
DMCC Executive Chairman Ahmed Bin Sulayem said the packaging and printing factory will strengthen Dubai and the region’s position as a critical hub for the global tea trade.
The DTTC provides services, infrastructure and network support to international companies aiming to grow in Dubai, as well as local companies looking to scale up their business.