Prati, which has attended Gulf Print & Pack since 2007, had its best response so far at this year’s event, said Chiara Prati, sales director, Prati.
“Every two years it gives us something more. It becomes more and more worthwhile to attend this show,” she told Packaging MEA.
“At this show we have sold a machine to a big company in Saudi. We are happy to be their partner and help them to grow because if they grow we grow. This show opened to us many new sales and customers and new projects.”
The Middle East is a key market for Italy-based Prati, she added.
“We are working in this region since 2007, and since then we have been selling around 30–35 units serving the top companies like Pacman, Future Pack and Kimoha in the UAE, Digital Labels in Jordan, Modern Adhesive in Saudi, Jamael, ElAmana, Label Plus in Lebanon and even in Oman, Egypt and Iran.”
Prati started business in 1973 as the third company in its sector worldwide, she added.
“Prati is the longest established company with the longest experience in the finishing and converting industry, owned by the same family,” she said.
Since 1980, the firm has made finishing machines for self-adhesive labels and film substrates, which is its core business.
Prati has also set up a company in the US called Prati Automation and is opening Prati-Latin America for the South American market.
Prati’s machines offer advanced technology that appeals in the Middle East as it catches up with Europe, she said.
“The gap is very small. The reason is that in Europe there are many old companies with know-how but old equipment. This market, being new, has all the new latest technology,” she said.