Coca‑Cola Creations has launched a new limited-edition flavor, a collaboration with Grammy-nominated artist Marshmello. It will be available in the United Arab Emirates (UAE) for a limited time only.
The brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca‑Cola bottles a fusion of the artist’s favorite flavors, watermelon and strawberry, mixed with the great Coca‑Cola taste.
Marshmello’s Limited Edition Coca‑Cola Zero Sugar is available to purchase in select outlets across the UAE. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe.
Tarun Sabhlok, Marketing Director for the Middle East, The Coca‑Cola Company said, “This is the brand’s first ever beverage co-created with an artist, and we are excited to bring this limited-edition flavor to the UAE. This innovation is an exciting step for us in our commitment to connect more deeply with current and potential consumers, through shared passions and experiences.”
Coca‑Cola Creations is a recently launched global innovation platform that takes the Coca‑Cola brand and lends it to new expressions, driven by collaboration, imagination, and cultural connections.