Coca-Cola becomes UK’s first beverage brand to pilot NaviLens technology for visually impaired.
The beverage company has rolled out NaviLens codes across 24x330ml and 30x330ml packs of its Christmas can multipacks.
The new boxes will allow a smartphone to easily detect a unique on-pack code and play back labelling information to shoppers. The cans carry QR codes which can be scanned from distances of up to four metres to help blind and partially sighted consumers.
The company highlighted how big brands can put accessibility at the forefront of design and packaging decisions, and be a real catalyst for change.
NaviLens technology has also been used is Kellogg’s packaging.