Chengdu Megavision Design Printing Co., Ltd., a rising star in China’s label printing industry, has achieved remarkable success by leveraging BOBST technology. From its humble beginnings in 2005, Megavision has evolved into one of China’s top 50 label printing companies and a leading force in Southwest China. With a focus on design and innovation, the company provides comprehensive services, including label design and full product development.
Founder Liu Jincheng attributes their success to understanding customer needs and delivering beyond expectations. He explains, “We use design as the basis to understand customers’ needs and to solve their pain points. Being able to quickly understand their corporate concept and design requirements for labels, and then produce products that are beyond their expectations, may be the key factor for Megavision’s achievements today.”
A pivotal decision to transition from letterpress to flexo printing marked a turning point for Megavision. Between 2012 and 2019, the company invested in three BOBST flexo presses, becoming the first label enterprise in Southwest China to adopt this cutting-edge technology. The BOBST EXPERT M3 press, chosen after careful consideration, offered key advantages such as high production capacity, fast job changeovers, and stable print quality.
Mr. Liu highlights the trust placed in BOBST, saying, “From the perspective of market reputation, many well-known label printing companies in other regions had installed BOBST’s flexo presses at that time. One company had installed more than 10 BOBST presses, which gave us a lot of confidence and made us choose BOBST without any worries.”
The decision has paid off for Megavision, with the BOBST flexo presses delivering exceptional production performance and customer satisfaction. The machines’ modular and flexible design enables multi-process inline production, supporting Megavision’s rapid growth. As a result, the company plans to expand its presence beyond Chengdu and Southwest China and participate in national label printing competitions.
Looking ahead, Mr. Liu remains committed to creating value for customers through R&D innovation and customized solutions. He states, “No matter how the times change, our pursuit, and dream of labels is always the same… we will focus with perseverance on creating more value for our customers with more professional and customized solutions.”