Campaign uses packaging to boost sales and brand image in Pakistan Dubai BBDO Pakistan won a place among the prize winners at the recent Lynx festival in Dubai for the advertising sector with a campaign for Lay’s in Pakistan that used redesigned crisp packets to enhance the company’s image and sales figures. The ‘Pass a …
Pouch push
Huhtamaki’s 3D pouches are taking off in the Gulf Dubai Huhtamaki Middle East is winning over regional customers with 3D flat-bottomed pouches, said Dharmesh Zavery, vice president for sales and business development. “Here in the Gulf region, consumers like the way this new technology has presented itself on the store shelf and also like how …
Innovia debuts clear IML film
RayoForm meets trend towards clear containers UK Innovia Films has launched Rayo- Form ICU, which it describes as offering brand managers with a unprecedented clarity for meeting a market trend towards clear containers. The new in-mould label (IML) film is produced using Innovia’s bubble process, making it “the clear leader to showcase brands and their …
Klockner Pentaplast starts Thai lines
Medical device and pharma packaging grades developed for region Germany Klöckner Pentaplast has announced is launching production of several new medical device and pharmaceutical packaging grades in Thailand for the Asian market. Local manufacturing of FDA-grade Pentapharm mono PVC, Pentapharm alfoil PVdC-coated PVC and Pentaform medical thermoforming grade APET and PVC began in the first …
Jindal Films to boost BOPP capacity at Belgian plant
10.5m line at Virton with 50,000 tonnes/year capacity set to be completed in Q3 2018 Europe Jindal Films Europe, a leading manufacturer of specialty biaxially oriented polypropylene (BOPP) films, has announced it will increase extrusion capabilities at its Virton site in Belgium. This expansion represents the next phase of its broad reinvestment strategy which was …
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Taghleef Industries debuts specialised films
New products at Interpack include additions to the Extendo range and to the bio-based Nativia portfolio Dubai Taghleef Industries (Ti) debuted several products at the Interpack expo on 4–10 May in Düsseldorf. Patrick Desies, chief sales and marketing officer at Taghleef Industries, said the products “represent the results of our investment activities over the past …
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Cosmo launches BOPP-based low-noise tape film
Proprietary surface treatment enables easy release, making tape unwinding quieter Delhi Cosmo Films, a leading manufacturer of speciality BOPP films, has launched a low-noise tape film for making low-noise tapes. The BOPP-based low noise tape film’s proprietary release surface treatment enables easy release, generating low noise on unwinding. This feature becomes extremely significant in industrial …
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Engel Hannover reopens after revamp
Revamped centre offers facilities for exploring Industry 4.0 and lightweighting Together with over 200 guests, Engel opened its much extended and modernised subsidiary in Hannover on 9 and 10 May. The Austrian global market leader in injection-moulding machines and integrated injection-moulding system solutions invested around ¤5m in the location to equip itself for further growth …
Sadara leads Saudi drive downstream
Sadara epitomises rapid progress in Vision 2030 industrial cluster initiative Saudi Arabia’s Sadara Chemical has become a key actor in the government’s strategy to develop downstream industries, create local jobs and diversify the country away from dependence on oil revenues. Sadara Chemical Company, the USD20bn Saudi Arabian petrochemicals joint venture in Jubail Industrial City between …
Kuwait presses on with petchem projects
Aromatics, olefins, and refinery plans continue in bid to enhance integration Despite the low oil price and other GCC project cutbacks, Kuwait is pressing ahead with investments in refinery, olefins, and aromatics to build capacity and improve integration, increasing efficiencies For decades, the oil and gas industry has been one of the key drivers of …