Nestlé expands paper-based packaging across major brands

  Nestlé is advancing its sustainable packaging efforts with the introduction of paper-based innovations across several key brands. As part of its ongoing mission to reduce plastic use, the company recently launched paperboard canisters for the Vital Proteins brand in the United States. This new packaging reduces plastic content by 90% compared to previous designs. …

Gidea PAC unveils expanded sustainable packaging innovations at BeautyWorld Middle East 2024

  Gidea PAC will showcase its expanded range of sustainable packaging solutions at BeautyWorld Middle East 2024, set to be held from 28 to 30 October at Booth Hall 3, 3-E36. Building on last year’s success, the company aims to highlight its advancements in eco-friendly packaging.   Addressing environmental concerns, Gidea PAC has developed new …

Estée Lauder advances towards Sustainable Packaging Goals

  Estée Lauder Companies (ELC) is progressing toward its 2025 sustainable packaging targets, nearing completion with just a few percentage points left to achieve. The company has introduced various innovative packaging solutions and design guidelines to support its sustainability efforts.   In 2020, ELC established ambitious sustainability goals for its packaging, aiming for 75% to …

Dove and Venus Williams launch special edition Beauty Bar with recycled packaging

  Dove has partnered with tennis champion Venus Williams to launch the Dove x Venus #KeepHerConfident Beauty Bar, a limited-edition soap that combines sustainable packaging with a message promoting body confidence among young female athletes.   The Beauty Bar is housed in a distinctive container resembling a tennis ball canister, made from recyclable aluminum. This …

Coty launches sustainable adidas ‘Vibes’ fragrance collection to boost mood

  Coty has introduced its new adidas ‘Vibes’ collection, featuring six Eau de Parfums (EDP) aimed at enhancing mood and well-being. The collection, designed in collaboration with perfumers, draws on adidas’ sporting heritage and cultural influence, offering scents tailored to different moments in daily life.   The collection includes fragrances designed for a range of …

Ma Hawa launches Water-from-Air Bottles at ADNOC and Union Coop in UAE

  Ma Hawa, an Emirati brand owned by Baynunah Watergeneration Technologies SP LLC, has launched its innovative Water-from-Air bottles in the UAE. These sustainable drinking water bottles are now available at select ADNOC and Union Coop stores, marking a significant step towards eco-friendly hydration solutions.   Starting in September, Ma Hawa’s bottles will be stocked …

Sealed Air unveils new BUBBLE WRAP® brand Ready-To-Roll Embossed Paper

  Sealed Air has launched the BUBBLE WRAP® brand Ready-To-Roll Embossed Paper, a new fiber-based packaging solution designed for enhanced protection during shipping. The product integrates the traditional cushioning of BUBBLE WRAP® with a curbside-recyclable embossed paper.   Targeted at pack station environments, the embossed paper is lightweight and durable, conforming to various shapes for …

ALPLA and zerooo develop reusable PET bottles for cosmetics

  ALPLA and SEA ME GmbH’s zerooo have introduced a new line of reusable PET bottles designed for cosmetic and personal care products. Starting in September, brands in Germany will begin offering products like shampoo, shower gel, and body lotion in these 300-millilitre bottles. The bottles come in clear, milky white, and brown and are …

JYSK cuts 78 tonnes of plastic with new curtain packaging

  JYSK, an international home furnishing retailer with Scandinavian roots, has introduced a significant change in its packaging approach. The company is transitioning from plastic to cardboard bellybands for ready-made curtains, aiming to save 78 tonnes of plastic annually. This initiative is part of JYSK’s broader strategy to reduce plastic use across its product lines. …