Mars celebrates women with M&M’s packs and funding

M&M’s, proudly part of Mars has released its first-ever packs spotlighting dynamic female M&M’S characters. The all-female packs celebrate women everywhere who are flipping the status quo. The limited-edition product will feature Purple, Brown and Green on inspirational packaging, plus be the first united representation of the female trio spokes candies.   These debut M&M’S …

Häagen-Dazs launches global initiative to support women

On 8 March, Häagen-Dazs, one of the global iconic brands will offer in selected geographies, its biggest free scoop giveaway, which will be the first of its kind as a global shops initiative.   With over 800 shops in more than 40 countries, Häagen-Dazs Vanilla ice cream will be renamed to the ‘Founder’s Favourite’, in …

Almarai donates milk to victims of Syria and Turkey earthquake

Almarai has donated 20 tons of infant milk to the victims of Syria and Turkey earthquake. This donation follows through the directives of the wise leadership to provide relief to those affected by the earthquake in Syria and Turkey, and the company believes in the need to provide a helping hand to the people of …

When does contributing to a cause double your business bottom-line?

Business owners may be interested to learn how supporting good causes can lead not only to positive social impacts but also an increased bottom line. Packaging MEA contributing editor Doaa bin Thabit explains   Have you ever imagined the 80-year-old version of yourself, sitting alone, with your long life passing through your eyes, and you …

Rebound, Bioeconomy and ACX to form Plastics Alliance

Rebound (RPX), a subsidiary of Abu Dhabi’s International Holding Company, has signed a Memorandum of Understanding (MoU) with carbon-focused companies Bioeconomy and ACX Holdings Ltd, the holding company of the AirCarbon Exchange (ACX) group, to identify net-zero carbon and recycled plastics opportunities in the Middle East and around the world.   Plastics are on track …

KitKat to introduce paper-wrapped packaging

KitKat, one of the world’s most popular confectionery products has announced to introduce recyclable paper packaging as a pilot test for the brand.   The recyclable paper packaging will be available for a limited time for its four-finger bar in Australia, across Western Australia, South Australia and Northern Territory.   Nestle will produce more than …

Hotpack and 60 Day Startups team up for the Takkah Project

Hotpack Global, one of the leading manufacturers of food packaging products, has partnered with 60 Day Start-ups (60DS) to support female entrepreneurs in the UAE as a part of Hotpack’s Takkah Project. The partnership aims at providing training and mentorship to women-led start-ups in the food industry.   Hotpack launched the Takkah Project on International …

PepsiCo invests $40 million cash injection in Ethiopia

PepsiCo to finalise an investment proposal of approximately USD 40 million(ETB 2 billion) to expand its Senselet snacks business in Ethiopia, and is considering the possibility of further investments in the country to expand the company’s portfolio beyond snacks.   Senselet is a wholly owned PepsiCo subsidiarythat produces chips under the brand name SUN Chips. …

Almarai donates food baskets to 11 charities in various areas

Almarai Company has announced its support to 11 charitable societies in various regions of Saudi Arabia, during the last two weeks of December, with food baskets, as part of its corporate social responsibility program.   The charities included the liajlehum Association for Disability in Riyadh, Support Services Unit for Persons with Disabilities in AlAhsa, Dar …