Coca-Cola has launched a new global campaign titled “It’s Magic When the World Comes Together” ahead of the Paris 2024 Olympic and Paralympic Games. Announced on July 8, the campaign emphasizes cross-cultural connections anticipated at the global sporting event. Central to the campaign is a commercial celebrating iconic Olympic and Paralympic moments. Olympic …
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Procter & Gamble (P&G) has teamed up with the Children with Disability Association in Saudi Arabia to launch a campaign aimed at bringing joy and inclusivity to children with disabilities during the festive season. This initiative, following the success of their Back to School campaign last September, reflects P&G’s commitment to making a positive …
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As the Holy Month of Ramadan approaches, Emirates is focusing on providing a unique packaging experience for its fasting passengers. The airline will offer thousands of specially curated Ramadan meal boxes onboard, as well as Iftar boxes at boarding gates, all designed to enhance the journey for travellers observing the fast. Embracing Bedouin …
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ePac Flexible Packaging, a global provider of high-quality finished pouches and rollstock, has announced a partnership with Project Waterfall, a prominent charity in the coffee sector. The company pledges to donate 2% of its global coffee product sales in 2023 to support coffee-growing communities worldwide with clean water, sanitation, and education initiatives. Paul …
Addressing the pressing concerns surrounding food security in Iraq, Tetra Pak, a global leader in food and beverage processing and packaging solutions, has announced a significant collaboration with Saudi Arabian Al Rabie and Iraqi Alssad Company during the Gulfood 2024 event. The partnership aims to tackle the increasing demand for food and beverages …
Nestlé has introduced the inaugural KitKat made with cocoa mass sourced from the Income Accelerator program, marking a significant step in connecting consumers with farmers engaged in Nestlé’s sustainability initiative. The aim is to highlight the sustainability of the cocoa used in KitKat bars. Launched in January 2022, the Income Accelerator program seeks …
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SIG Foundation was honored with the SAVE FOOD Award for its initiative, “Cartons for Good,” a project leveraging SIG’s filling technology expertise to aid communities in processing and preserving local food. The international recognition was presented on December 13, 2023, during the pacprocess MEA, the premier trade fair for Processing and Packaging in the Middle …
Hayel Saeed Anam (HSA) Group, Yemen’s largest private company, and Tetra Pak, the world’s leading foods and beverages processing and packaging company, have joined forces to support safe nutrition in schools across Yemen. The initiative was announced at a joint food security workshop co-hosted in Amman by HSA and the International Food Policy …
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Gallus has launched its first fully digital label press, the Gallus One. Marking a groundbreaking addition to the company’s conventional and hybrid portfolio of label presses, Gallus One has been designed to remove the Total Cost of Ownership (TCO) barrier for the adoption of reel-to-reel digital labels with the highest level of …
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Dubai, June 26, 2023 – Procter & Gamble (P&G) has announced its collaboration with Al Jalila Foundation’s Farah Program, a pediatric initiative aimed at bringing joy to children and investing in medical research and treatment for childhood illnesses. This partnership aligns with P&G’s commitment to being a Force for Good and making a …
