Coca-Cola has launched a new global campaign titled “It’s Magic When the World Comes Together” ahead of the Paris 2024 Olympic and Paralympic Games. Announced on July 8, the campaign emphasizes cross-cultural connections anticipated at the global sporting event. Central to the campaign is a commercial celebrating iconic Olympic and Paralympic moments. Olympic …
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Epson’s high-performance cushioning material, crafted from recycled copier paper, has secured a WorldStar Global Packaging Award 2024 in the Electronics category, adding to its accolades from the JapanStar and AsiaStar Awards. The recognition, marking Epson’s second WorldStar Award following its initial win in 2007 for large-format inkjet printer ink packaging, was conferred during a …
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Appetite Creative, in collaboration with Tetra Pak, has launched an updated smart packaging experience aimed at enhancing consumer engagement for a leading European fruit juice producer. This innovative campaign, now in its third iteration due to popular demand, introduces a vibrant summer drinks theme, offering new recipes tailored to individual tastes and preferences. …
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Sidel has introduced the StarLITE®-R Nitro, a new bottle base designed for nitrogen-dosed still beverages and edible oils, made entirely from recycled PET (rPET). The StarLITE®-R Nitro features a distinctive ‘wave’ design, differing from traditional petaloid shapes, and has been tested under industrial conditions to ensure high bottle resilience and quality. Laurent Naveau, …
Berry Global Group, Inc., a prominent player in sustainable packaging, has introduced the Domino bottle—a customizable rectangular design crafted from up to 100% post-consumer recycled (PCR) plastic. Targeting the beauty, home, and personal care sectors, this 250ml bottle features a 75-millimeter-wide front face, alongside customizable side panels that allow branding on all four sides. …
Mondi, a global leader in sustainable packaging and paper, has introduced its innovative SolmixBag to the building industry in the Balearic Islands of Ibiza, Mallorca, and Menorca, in collaboration with Cemex, a global building materials company. The SolmixBag, a one-ply paper bag made from 100% kraft paper, is designed to store and transport …
Esprit, known for its unique ready-to-drink beverages, has introduced a new 500ml 4-pack format. The 4-pack offers consumers the same distinct flavors at a price point of R79.99. The launch features a campaign called #FourTheFlavour, where consumers can win weekly prizes by sharing their experiences with the new 500ml 4-pack. To participate, consumers …
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Saica Group, a leading packaging solutions company, and Mondelez, a prominent fast-moving consumer goods manufacturer, have partnered to introduce a new paper-based packaging solution aimed at multipack products in the confectionery, biscuits, and chocolate markets. The new packaging is designed to be recyclable in the paper waste stream and is suitable for heat sealable …
Coveris, a leading packaging solutions provider, has introduced MonoFlex Fibre, a paper-based packaging range, in response to the Packaging and Packaging Waste Regulation’s requirement for all packaging in the European market to be reusable or recyclable by 2030. The regulation has extended producer responsibility for the post-consumer stage of a product, including imposing …
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Unilever, a global leader in fast-moving consumer goods (FMCG), has embarked on a groundbreaking collaboration with Serioplast Global Services to transform packaging prototyping using 3D printing technology. This innovative approach aims to accelerate product development cycles and significantly reduce costs associated with traditional mold-making processes. Stefano Cademartiri, CAD & Prototyping Owner at Unilever, …
