MPS unveils EF Packaging press for flexible packaging and shrink sleeve applications

  MPS has introduced its latest innovation, the EF Packaging press, designed to expand the company’s existing EF narrow web press series. Targeting flexible packaging and shrink sleeve markets, this press operates at an extended web width of 26 inches, offering new opportunities for label converters looking to diversify into flexible packaging or short-run applications. …

McDonald’s introduces Mini McFlurry and in sustainable packaging

  McDonald’s is launching a new, smaller version of its McFlurry dessert alongside an update to its packaging, starting Sept. 10, 2024, at participating U.S. restaurants. The new “Mini McFlurry” offers a smaller portion of the popular treat, available in classic flavors like OREO® and M&M’S®, as well as limited-time varieties.   In addition to …

HEIDELBERG and Gallus launch new MatteJet technology for digital inkjet

  Gallus Group, a subsidiary of Heidelberger Druckmaschinen AG (HEIDELBERG), has announced a significant advancement in inkjet printing with the introduction of Gallus MatteJet technology at Labelexpo Americas 2024. This new technology offers a fast and cost-effective in-line matte finishing process for digital inkjet printing, a feature previously unavailable in the market.   Gallus MatteJet …

Guylian enhances Seashells packaging with elegant new design

  Guylian has unveiled a refreshed design for its Seashells box, enhancing both appearance and functionality. The new packaging eliminates the plastic film previously used, opting instead for a sophisticated seal at the center of the box. This design update aims to facilitate easier access to the popular assortment of hazelnut praliné-filled chocolates.   The …

Estée Lauder advances towards Sustainable Packaging Goals

  Estée Lauder Companies (ELC) is progressing toward its 2025 sustainable packaging targets, nearing completion with just a few percentage points left to achieve. The company has introduced various innovative packaging solutions and design guidelines to support its sustainability efforts.   In 2020, ELC established ambitious sustainability goals for its packaging, aiming for 75% to …

Neopac wins ETMA award for World’s Smallest Child-Resistant Tube

  Neopac has been honored with the Tube of the Year Award from the European Tube Manufacturers Association (ETMA) for its 10mm Polyfoil® tube, recognized as the world’s smallest child-resistant tube. The award, presented in the Prototype category, highlights the innovation in compact and secure packaging.   The 10mm Polyfoil® tube, featuring a child-resistant closure, …

PanOxyl unveils updated packaging and new acne body spray

  PanOxyl, a prominent brand in acne treatment, has announced an update to its packaging and introduced a new product, the Acne Banishing Body Spray with 2% Salicylic Acid. These changes reflect PanOxyl’s ongoing efforts to enhance its product offerings and improve customer experience.   Packaging Redesign PanOxyl’s new packaging features a modern design that …

Huda Beauty unveils new logo and packaging redesign

  Huda Beauty, the prominent Dubai-based cosmetics brand, has announced a major rebranding effort, including a new logo and revamped packaging. The changes were revealed in a video on Huda Kattan’s YouTube channel, which has garnered over one million views.   The redesigned logo features a lowercase, sans serif font with rounded edges, aiming to …

Dove and Venus Williams launch special edition Beauty Bar with recycled packaging

  Dove has partnered with tennis champion Venus Williams to launch the Dove x Venus #KeepHerConfident Beauty Bar, a limited-edition soap that combines sustainable packaging with a message promoting body confidence among young female athletes.   The Beauty Bar is housed in a distinctive container resembling a tennis ball canister, made from recyclable aluminum. This …

Coty launches sustainable adidas ‘Vibes’ fragrance collection to boost mood

  Coty has introduced its new adidas ‘Vibes’ collection, featuring six Eau de Parfums (EDP) aimed at enhancing mood and well-being. The collection, designed in collaboration with perfumers, draws on adidas’ sporting heritage and cultural influence, offering scents tailored to different moments in daily life.   The collection includes fragrances designed for a range of …