SABIC has leveraged its successful ties with Polivouga, a manufacturer of flexible film products with operations in Portugal, to launch a new innovative Trucircle project designed to reuse post-consumer plastic waste recovered from areas up to 50km inland from waterways that has the potential to end up in our rivers and oceans. The collaboration …
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Nestlé East and Southern Africa Region (ESAR) today launched NESCAFÉ 3in1 Creamy White in Kenya, a move backed by consumer research in which the product emerged as the preferred coffee mix recipe based on its creamy smoothness. The coffee mix, which is packaged in Kenya, will retail at Sh.15 per single serve …
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As part of its journey to more sustainable packaging, the Ferrero Group is launching a new eco-designed box for its iconic Ferrero Rocher range. Ferrero Rocher will begin to introduce the new eco-designed boxes in a phased roll out around the world starting from September 2021 and will start with its best-selling compact boxes, the …
Dubai based design agency, Skyne created a brand identity and packaging design for OneHive, a local award-winning honey brand that originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al Qasimi, whose commitment to the sustainability of the honey bee has been a driving force in the rebranding …
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Danone announces the launch of the first ever formula milk in the United Kingdom to be sold in a pre-measured tab format. Danone is introducing this format innovation in the UK in response to parents’ desire for greater convenience and ease when preparing formula milk feeds. In commenting on the launch, Gustavo Hildenbrand, General …
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American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. Burger King has carried out a comprehensive rebrand to update all elements of its visual identity with a design that it describes as “mouthwatering, big and bold, playfully irreverent and proudly true”. As …
Pepsi launched its ‘My Homeland’ campaign for Saudi Arabia’s 90th National Day celebrations. Pepsi’s aim is to share the joy and pride of the nation on this important occasion. The campaign included the release of a newly penned song, commissioned by Pepsi, celebrating the Kingdom’s achievements and values, and limited edition designed Cans and Packs. …
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The fast food giant has introduced an ingenious new packaging design that does away with the perception that burgers are a two-handed meal, making its menus accessible to all McDonald’s India (West and South) has launched a new packaging range to mark International Day of Person with Disabilities, designed for specially abled customers. …
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P&G has introduced its Old Spice and Secret major brands with an all-paper, plastic-free deodorant packaging in the United States. The first all-paper tube package for select Old Spice and Secret aluminum-free deodorants, co-designed with consumers interested in cutting back on plastic waste, is now available at 500 Walmart stores across the US. The paper …
Based on intensive research and packaging development, Beiersdorf has achieved a real breakthrough: the bottle and cap of the new Nivea Naturally Good Body Lotion has been designed to use 50% less plastic than a comparable standard Nivea body lotion packaging. It is very thin and has a uniquely shaped bottom area which can be …
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