Coca Cola and OREO unite for limited-edition flavor mashup

  Coca Cola and OREO have collaborated to introduce two limited-edition products: Coca Cola® OREO™ Zero Sugar and OREO® Coca Cola™ Sandwich Cookie. These items combine the signature flavors and visual identities of both brands, aiming to offer a novel experience to their global fanbases.   The new offerings feature a sleek black-and-white packaging design, …

CCL expands floatable polyolefin shrink sleeve range to enhance PET recycling

  CCL Label has announced an expansion of its floatable polyolefin (PO) shrink sleeve line, designed to improve the recycling of PET, HDPE, and PP packaging. The updated product range aims to replace traditional materials like PET-G, PVC, and OPS, which can complicate recycling processes.   “We are proud to share our extended range of …

Innovative packaging technologies: Syntegon at Fachpack 2024

  At the upcoming Fachpack trade fair, Syntegon will present a range of sustainable packaging technologies aimed at helping food manufacturers transition to environmentally friendly processes in line with the European Union’s Packaging and Packaging Waste Regulation (PPWR), set to take effect in 2030. From September 24 to 26, visitors to Syntegon’s booth (1-257, Hall …

Tropicana unveils refreshed look to reinforce brand legacy

  Tropicana, a brand with over 75 years of history, has unveiled a refreshed look as part of its efforts to reaffirm its position in the competitive juice market. The redesign, led by the design agency Sunhouse, is rooted in Tropicana’s rich heritage, aiming to set the brand apart in a category where consumers often …

Komori unveils cutting-edge innovations in Offset print quality, effeciency and sustainability

  Craig Bretherton, Komori’s Product Marketing Manager, talks with Ben Daniel about the revolutionary innovations at Komori, emphasizing the transformative impact of ‘Smart Colour’ and ECG printing. He outlines how these state-of-the-art technologies are reshaping industry standards.   Ben Daniel: Craig, can you quickly walk us through Komori’s latest technological innovations, particularly in the print …

SML unveils upgraded EcoCompact II stretch wrap film line

  SML has introduced the EcoCompact® II, a 2-meter stretch wrap film line with significant technical advancements and a modernized design. Maintaining the compact setup, superior components, and affordability of its predecessor, the EcoCompact® II aims to meet a variety of production needs.   The original EcoCompact® debuted at the K 2010 trade fair, offering …

Yamaha Motor adopts low-carbon recycled steel for motorcycle packaging frames

  Yamaha Motor Co., Ltd. will begin using low-carbon, recycled steel sheets produced in electric furnaces for motorcycle packaging frames. This marks the first time in Japan that such steel sheets are used for this purpose, according to Yamaha Motor’s research as of July 2024.   These steel sheets, manufactured by Tokyo Steel Manufacturing Co., …

Hybrid Software unveils iC3D Version 10, enhancing metal can packaging design

  Hybrid Software has released iC3D Version 10, the latest iteration of its 3D packaging design software. This update brings significant enhancements and critical fixes, demonstrating Hybrid’s commitment to providing advanced 3D solutions for packaging designers and manufacturers.   “Our tenth release of iC3D is a testament to our continued innovation on behalf of packaging …

Beautyworld and BeautyMatter release report on MENA beauty industry

  Beautyworld, in collaboration with BeautyMatter, has unveiled a comprehensive report detailing the evolution, current state, and future prospects of the beauty industry in the Middle East and North Africa (MENA) region. The Beautyworld x BeautyMatter 2024 Middle East Market Report offers new insights, data, and intelligence about this rapidly expanding market.   Currently valued …

Packaging Design: The silent force in global market and the power of packaging in the MEA market

  In a busy marketplace, brands compete for our attention with many messages. Flashy ads, celebrity endorsements, and social media campaigns all fight for our limited focus. Yet, in this noisy environment, there’s a silent salesperson working hard on every shelf, in every store, around the world: packaging design.   This article delves into the …