Appetite Creative, in collaboration with Tetra Pak, has launched an updated smart packaging experience aimed at enhancing consumer engagement for a leading European fruit juice producer. This innovative campaign, now in its third iteration due to popular demand, introduces a vibrant summer drinks theme, offering new recipes tailored to individual tastes and preferences. …
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Esprit, known for its unique ready-to-drink beverages, has introduced a new 500ml 4-pack format. The 4-pack offers consumers the same distinct flavors at a price point of R79.99. The launch features a campaign called #FourTheFlavour, where consumers can win weekly prizes by sharing their experiences with the new 500ml 4-pack. To participate, consumers …
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Saica Group, a leading packaging solutions company, and Mondelez, a prominent fast-moving consumer goods manufacturer, have partnered to introduce a new paper-based packaging solution aimed at multipack products in the confectionery, biscuits, and chocolate markets. The new packaging is designed to be recyclable in the paper waste stream and is suitable for heat sealable …
Coveris, a leading packaging solutions provider, has introduced MonoFlex Fibre, a paper-based packaging range, in response to the Packaging and Packaging Waste Regulation’s requirement for all packaging in the European market to be reusable or recyclable by 2030. The regulation has extended producer responsibility for the post-consumer stage of a product, including imposing …
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Albéa Cosmetics & Fragrance and ORIOL & FONTANEL have announced a collaboration with luxury brand Parfums Christian Dior for the launch of the new Miss Dior Mini Miss solid perfumes. For the first time, the iconic Miss Dior Blooming Bouquet and Miss Dior Eau de Parfum have been reimagined as solid perfumes, presented …
Mondi, a global leader in sustainable packaging and paper, has developed a new secondary paper packaging solution, TrayWrap, for wrapping bundles of food and drinks. This new solution replaces the plastic shrink film traditionally used in the industry. The TrayWrap, made with Mondi’s Advantage StretchWrap, is now being used by a coffee brand …
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Constantia Flexibles, a leading packaging solutions provider, has unveiled EcoTwistPaper, a novel packaging solution tailored for the confectionery sector. Designed with a focus on recyclability and sustainability, EcoTwistPaper represents a significant step forward in the packaging industry. Unlike traditional twist-wraps that often contain non-recyclable components such as wax or polymeric coatings, EcoTwistPaper is …
Al Ghurair Foods’ homegrown brand, Jenan, has unveiled a new brand identity, emphasizing sustainable practices and local production. This rebranding aligns with the brand’s commitment to high-quality, nutritious food made in the UAE. The new identity reflects Jenan’s philosophy of “FOOD MADE GOOD,” highlighting the brand’s focus on delivering sustainably sourced and nutritious …
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Aptar Beauty, a leading provider of dispensing systems, has launched Color Code PCR, a new plastic fragrance pump crafted with post-consumer recycled resin (PCR). This innovative pump is the first of its kind, boasting up to 67% mechanical PCR Plus material without compromising on customization options or aesthetics. By integrating such a high …
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Vytal Global has announced a partnership with PepsiCo to introduce the first PepsiCo reusable cup with dual-tracking technology at INTERNORGA. This collaboration aims to promote sustainable customer loyalty and efficient logistics. Vytal is also expanding into the event industry, showcasing several technological innovations at its stand. The theme “MORE THAN A CUP” underscores …
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