American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. Burger King has carried out a comprehensive rebrand to update all elements of its visual identity with a design that it describes as “mouthwatering, big and bold, playfully irreverent and proudly true”. As …
Pepsi launches ‘My Homeland’ edition for Saudi’s National Day celebrations
Pepsi launched its ‘My Homeland’ campaign for Saudi Arabia’s 90th National Day celebrations. Pepsi’s aim is to share the joy and pride of the nation on this important occasion. The campaign included the release of a newly penned song, commissioned by Pepsi, celebrating the Kingdom’s achievements and values, and limited edition designed Cans and Packs. …
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McDonald’s India launches ‘EatQual’ for specially-abled diners
The fast food giant has introduced an ingenious new packaging design that does away with the perception that burgers are a two-handed meal, making its menus accessible to all McDonald’s India (West and South) has launched a new packaging range to mark International Day of Person with Disabilities, designed for specially abled customers. …
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P&G unveils all paper packaging
P&G has introduced its Old Spice and Secret major brands with an all-paper, plastic-free deodorant packaging in the United States. The first all-paper tube package for select Old Spice and Secret aluminum-free deodorants, co-designed with consumers interested in cutting back on plastic waste, is now available at 500 Walmart stores across the US. The paper …
Beiersdorf innovates sustainable NIVEA bottle
Based on intensive research and packaging development, Beiersdorf has achieved a real breakthrough: the bottle and cap of the new Nivea Naturally Good Body Lotion has been designed to use 50% less plastic than a comparable standard Nivea body lotion packaging. It is very thin and has a uniquely shaped bottom area which can be …
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Clara Y Ema’s Newly Designed Egg Boxes
All eggs may look the same from the outside, but the way they hit the pan is always different. This has inspired Clara y Ema to launch newly designed egg boxes, with each one showing a different shape of fried egg. This also represents how Clara y Ema’s chickens are free range – allowing them …
Hershey-Reese’s
Feeling salty? Reese’s gets that, especially with the year we’ve all had – and has unveiled its new snack to match that feeling: Big Cups with Pretzels. In a twist on the classic Reese’s Cups, the addition of pretzels adds a saltier punch. And the theme will continue with the March launch of Reese’s Cups …
Al Rawabi has announced the launch of Fresh Cold Pressed Juices
Al Rawabi has announced the launch of Al Rawabi’s Fresh Cold Pressed Juices. This new addition to Al Rawabi’s portfolio comes in seven flavours, pressed every day. Al Rawabi Dairy Company is a leading dairy and juice company in the UAE with a wide range of products from milk, yoghurt, laban, juice, and functional products. …
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Fresh from sea to shelf with new solution from Aptar
Aptar Food + Beverage, part of AptarGroup Inc and a leader in food protection solutions and proprietary active packaging systems, has launched Seawell Protective Packaging in more than 3,800 stores. The Seawell active packaging system features integrated technology that absorbs excess liquids that would otherwise accumulate around seafood, causing potential product breakdown. …
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Sidel honoured for innovative eco-packaging concept Aya
The World Food Innovation Awards have justly recognised this newly released, environmentally friendly, compact and attractive water bottle design named after an ancient deity For its latest eco-friendly packaging design concept, Aya, Sidel has received the World Food Innovation Award (WFIA) in the category “Best Drink Packaging Design”. With the prize-winning Aya design, Sidel has …
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