Coca-Cola has launched a new global campaign titled “It’s Magic When the World Comes Together” ahead of the Paris 2024 Olympic and Paralympic Games. Announced on July 8, the campaign emphasizes cross-cultural connections anticipated at the global sporting event. Central to the campaign is a commercial celebrating iconic Olympic and Paralympic moments. Olympic …
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Appetite Creative, in collaboration with Tetra Pak, has launched an updated smart packaging experience aimed at enhancing consumer engagement for a leading European fruit juice producer. This innovative campaign, now in its third iteration due to popular demand, introduces a vibrant summer drinks theme, offering new recipes tailored to individual tastes and preferences. …
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On the 50th anniversary of the first barcode scan, 22 industry leaders, including Alibaba.com, Carrefour, and Procter & Gamble, have signed a global joint statement calling for the adoption of QR Codes with GS1 standards. These QR Codes aim to revolutionize the consumer experience by providing extensive product information accessible via smartphones. Since …
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Vytal Global has announced a partnership with PepsiCo to introduce the first PepsiCo reusable cup with dual-tracking technology at INTERNORGA. This collaboration aims to promote sustainable customer loyalty and efficient logistics. Vytal is also expanding into the event industry, showcasing several technological innovations at its stand. The theme “MORE THAN A CUP” underscores …
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Xeikon and Kurz’s collaboration with SCRIBOS introduces innovative technology for digital label printers, offering enhanced brand protection, track & trace features, and consumer engagement. This partnership leverages Xeikon’s TITON dry toner printing, Kurz’s DIGITAL METAL® embellishment, and SCRIBOS’ product security expertise to create a single-pass label application that safeguards brand value, combats counterfeiting, and …
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Phoenix Contact has announced the introduction of new product labels aimed at simplifying automated goods receipt and goods issue processes for its customers. The labels, designed to optimize logistics operations, display essential information such as item number, quantity, production date, batch, and country of origin as a 1D bar code and/or a 2D data …
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Markem Imaje has launched the 9330 coder designed to meet the needs of small to medium-sized enterprises (SMEs) for high quality, yet cost-effective and hassle-free, product coding. Designed for low-to-medium duty operation up to 4.4 m/s (14.4 ft/s), it is not only easy-to-use and maintain, it adapts easily as production ramps up. Intended …
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Greif, a world leader in industrial packaging products and services, has launched real-time tracking technology for composite Intermediate Bulk Containers (IBCs) in its drive to help customers increase performance, reduce costs and improve their carbon footprint. Developed in conjunction with a French specialist in IoT monitoring solutions, Nanolike, the GCUBE Connect …
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Domino Printing Sciences has launched its Gx-Series, a new range of high-quality thermal inkjet (TIJ) printers optimised for fast, efficient, and accurate coding, on product labels, flexible films, and cartons. Versatile and easy to operate, Gx-Series printers are equipped to meet the needs of an evolving global marketplace characterised by rapid changes in …
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