To stimulate consumer and shopper response to cause marketing, brand owners are increasingly turning to package design writes Doaa bin Thabit, Contributing Editor, Packaging MEA Do good to do well” is becoming the motto for a growing number of consumer-packaged goods companies and the way that businesses express their social responsibility. Thus, cause-related marketing …
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Virtual shows are a necessity for now, but our industry depends on trade fairs. Packaging MEA Chief Editor Ben Daniel looks at the realities and possibilities of the live events scene returning vs. digital events. The coronavirus pandemic has affected almost every country and most major industries. Packaging is no exception. Many live events …
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Romeo Bandini, general manager at iPack AbuDhabi, explains to Packaging MEA editor Ben Daniel how an expert team and cutting edge technology helped iPack accomplish record production numbers. Following a very thorough due diligence that took a few years to complete, construction of the ipack factory started in February 2016, after only 16 …
Apple Apple chief executive Tim Cook has announced plans for the company to design and make a million face shields a week for medical professionals, in a bid to stem the spread of coronavirus. The face shields, unlike most Apple products, cannot be bought. They’re being donated to those who need them – but a tutorial has …
SIG Combibloc has recognised the Middle East needs to do more when it comes to sustainable approaches, and is determined to lead by example, with a range of exciting new products that dramatically reduce the carbon footprint at the same time as offering both customers and consumers attractive alternatives. As consumers and industry alike move …
Medhat Elsewedy Print House, a Cairo-based company with 30 years’ experience serving some major international brands, is expanding its operations and placing a greater emphasis on the packaging sector of print. Accordingly, the company has invested in a raft of new technology to help it achieve its goals and to offer its customers greater value …
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MEA: This new section initiated by Packaging MEA Contributing Editor Doaa bin Thabit aims to support and create awareness about the power of packaging for a good cause. If your product package supports any of the Sustainable Development Goals (SDGs), share your Cause Marketing campaign story with us so we can publish it here. Packaging …
