PepsiCo has announced the launch of a new product, bubly burst™, marking another entry into the sparkling water market. Following the success of bubly sparkling water introduced in 2018, the company aims to diversify its offerings with this latest addition. Described as a “refreshing, flavor-forward, lightly sweetened sparkling water beverage with bold fruit …
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Tide, America’s leading laundry detergent brand, has announced the launch of Tide evo at SXSW 2024, introducing a revolutionary tile form that aims to redefine the laundry experience. After a decade of development, Tide evo combines design, convenience, and breakthrough innovation to deliver a new level of cleanliness. Responding to consumer demands for …
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SÜDPACK, a leading manufacturer of high-performance films and packaging solutions, has unveiled a certified recyclable film solution for stand-up pouches with spouts, suitable for liquid or pasty foods such as fruit purees. This innovative packaging solution, showcased at Anuga FoodTec, offers high material efficiency and recyclability, ensuring maximum product protection and process reliability. …
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Aptar Closures has introduced the Future Disc Top, the first of three e-commerce-capable disc top dispensing solutions set to launch globally this year. This innovative closure is designed for beauty, personal care, and home care applications, offering full recyclability* and e-commerce suitability. Future Disc Top features a locking/unlocking ring for secure transit and …
Mai Dubai, a key player in the UAE’s beverage industry, is bringing the spirit of Ramadan to life with its ongoing market visits. The recent stop in Abu Dhabi, led by CEO Abraham Kah, MBA, and Regional Manager Prasanth Menon, emphasizes the company’s dedication to excellence and community engagement through stunning displays across the …
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Pepsi® debuted its new global redesign on March 1, 2024, unveiling the updated Pepsi globe logo across more than 120 markets, including a stunning display at Ain Dubai, the world’s tallest observation wheel. The new logo features a vibrant blend of electric blue and black, reflecting Pepsi’s commitment to modernity while retaining elements …
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Cheerios has unveiled a new limited-edition campaign just in time for American Heart Month. The iconic cereal brand is introducing Happy Heart Shapes in their classic Original and Honey Nut varieties, accompanied by the option to personalize your own box with a special message. The heart-shaped Cheerios aim to serve as a playful reminder …
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Tata Elxsi, a prominent player in product engineering and design services, has unveiled an innovative packaging design for Vatika Shampoo range in the UAE market. This initiative follows a recent brand refresh for Vatika, a leading natural hair care brand. Tata Elxsi contributed significantly to crafting a fresh design language system, emphasizing Vatika’s commitment …
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Nescafé, a leading coffee brand with an 85-year history, has unveiled a major rebranding initiative to modernize its image in response to the evolving coffee landscape. The refresh encompasses iconic pack designs across its product range, such as Nescafé Original, Nescafé Gold Blend, Nescafé Azera, and Nescafé Frothy Coffee, with the aim of standing …
Pringles has launched a new eco-friendly paper tube, designed to simplify the recycling process for consumers. The paper tubes, now exclusively available at Tesco stores and online, replace the familiar steel-based Pringles can introduced in the 1960s. Crafted from recycled paper with a paper base, the new packaging allows customers to dispose of …
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