Mai Dubai, a key player in the UAE’s beverage industry, is bringing the spirit of Ramadan to life with its ongoing market visits. The recent stop in Abu Dhabi, led by CEO Abraham Kah, MBA, and Regional Manager Prasanth Menon, emphasizes the company’s dedication to excellence and community engagement through stunning displays across the …
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Pepsi® debuted its new global redesign on March 1, 2024, unveiling the updated Pepsi globe logo across more than 120 markets, including a stunning display at Ain Dubai, the world’s tallest observation wheel. The new logo features a vibrant blend of electric blue and black, reflecting Pepsi’s commitment to modernity while retaining elements …
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Cheerios has unveiled a new limited-edition campaign just in time for American Heart Month. The iconic cereal brand is introducing Happy Heart Shapes in their classic Original and Honey Nut varieties, accompanied by the option to personalize your own box with a special message. The heart-shaped Cheerios aim to serve as a playful reminder …
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Tata Elxsi, a prominent player in product engineering and design services, has unveiled an innovative packaging design for Vatika Shampoo range in the UAE market. This initiative follows a recent brand refresh for Vatika, a leading natural hair care brand. Tata Elxsi contributed significantly to crafting a fresh design language system, emphasizing Vatika’s commitment …
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Nescafé, a leading coffee brand with an 85-year history, has unveiled a major rebranding initiative to modernize its image in response to the evolving coffee landscape. The refresh encompasses iconic pack designs across its product range, such as Nescafé Original, Nescafé Gold Blend, Nescafé Azera, and Nescafé Frothy Coffee, with the aim of standing …
Pringles has launched a new eco-friendly paper tube, designed to simplify the recycling process for consumers. The paper tubes, now exclusively available at Tesco stores and online, replace the familiar steel-based Pringles can introduced in the 1960s. Crafted from recycled paper with a paper base, the new packaging allows customers to dispose of …
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Mondelēz International (Nasdaq: MDLZ) has unveiled a transformative shift for its iconic Toblerone chocolate brand, introducing innovative formats and a refreshed brand signature, “Never Square.” The move is supported by substantial investments in premium product offerings, marketing, advertising, and expanded distribution in key markets. Inspired by luxury brands, the global “Never Square” campaign …
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Aptar Beauty, a division of global consumer packaging company Aptar, has unveiled its inaugural monomaterial airless dispenser, known as Mono Micro. Initially introduced across the Micro 30ml range, the company intends to extend this sustainable solution to encompass the entire Micro range. The Mono Micro distinguishes itself by being crafted entirely from polyethylene (PE), …
Sidel has introduced a new PET bottle designed to provide a competitive edge for liquid dairy manufacturers. The miniature-sized bottle, catering to capacities between 65ml to 150ml, is particularly suited for products like drinking and probiotic yogurts, fitting seamlessly into both ambient and cold chain processes. Additionally, its versatility extends to applications in the …
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‘Less plastic – more carton’: SIG launches unique on-the-go carton bottle SIG DomeMini SIG, a leading packaging solutions provider, has unveiled the SIG DomeMini, an innovative on-the-go carton bottle designed to combine the convenience of plastic with the sustainability of carton packaging. This compact carton pack aims to encourage consumers and beverage …
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