Beautyworld, in collaboration with BeautyMatter, has unveiled a comprehensive report detailing the evolution, current state, and future prospects of the beauty industry in the Middle East and North Africa (MENA) region. The Beautyworld x BeautyMatter 2024 Middle East Market Report offers new insights, data, and intelligence about this rapidly expanding market. Currently valued …
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In a busy marketplace, brands compete for our attention with many messages. Flashy ads, celebrity endorsements, and social media campaigns all fight for our limited focus. Yet, in this noisy environment, there’s a silent salesperson working hard on every shelf, in every store, around the world: packaging design. This article delves into the …
Tetra Pak and Mengniu Group have introduced a limited edition Milk Deluxe Pure Milk range, showcasing 30 designs featuring masterpieces from Van Gogh and Monet. Packaged in Tetra Prisma® Aseptic 250 Edge cartons with DreamCap™ 26 closure, this special edition is available to consumers across Greater China, both online and in stores, through a …
Koenig & Bauer MetalPrint is introducing new energy management features aimed at boosting sustainability in the metal packaging sector. Starting with all new printing systems at its Stuttgart facility, the company will include hardware for recording energy data and the VisuEnergy X energy management system, designed specifically for print and packaging production. The …
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Capri-Sun has unveiled its latest innovation in sustainable packaging with the introduction of recyclable 330-milliliter pouches featuring an integrated lid. This development aligns with the latest EU directive on packaging sustainability. The new pouches are crafted from recyclable mono-material polypropylene, enhancing their recyclability and enabling easier disposal in dedicated recycling systems. The innovative …
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The All England Club and The Championships, Wimbledon, have completed another successful tournament, marked by significant strides towards environmental sustainability. Acknowledging the influential role of major sporting events in environmental protection, Wimbledon aims to lead by example in fostering a positive environmental impact. Wimbledon’s Sustainability Achievements During the 2024 Championships, Wimbledon demonstrated its …
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Lancôme has launched a refillable version of its iconic Idôle Eau de Parfum, underscoring the brand’s commitment to sustainability. This new initiative features the Classic INUNE fragrance pump from Aptar Beauty, known for its advanced design and environmentally friendly components. A Move Toward Sustainability The refillable Idôle bottle represents Lancôme’s efforts to promote …
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Coca-Cola has launched a new global campaign titled “It’s Magic When the World Comes Together” ahead of the Paris 2024 Olympic and Paralympic Games. Announced on July 8, the campaign emphasizes cross-cultural connections anticipated at the global sporting event. Central to the campaign is a commercial celebrating iconic Olympic and Paralympic moments. Olympic …
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Appetite Creative, in collaboration with Tetra Pak, has launched an updated smart packaging experience aimed at enhancing consumer engagement for a leading European fruit juice producer. This innovative campaign, now in its third iteration due to popular demand, introduces a vibrant summer drinks theme, offering new recipes tailored to individual tastes and preferences. …
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Sidel has introduced the StarLITE®-R Nitro, a new bottle base designed for nitrogen-dosed still beverages and edible oils, made entirely from recycled PET (rPET). The StarLITE®-R Nitro features a distinctive ‘wave’ design, differing from traditional petaloid shapes, and has been tested under industrial conditions to ensure high bottle resilience and quality. Laurent Naveau, …
