Design: Packaging Innovation

HEINZ: PAPER-BASED KETCHUP BOTTLE Heinz, maker of the world’s best-selling ketchup, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments.   ALTHIKA …

Skyne rebrands UAE honey brand for a sustainability vision

Dubai based design agency, Skyne created a brand identity and packaging design for OneHive, a local award-winning honey brand that originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al Qasimi, whose commitment to the sustainability of the honey bee has been a driving force in the rebranding …

Danone launches formula milk in innovative, pre-measured tab format

Danone announces the launch of the first ever formula milk in the United Kingdom to be sold in a pre-measured tab format. Danone is introducing this format innovation in the UK in response to parents’ desire for greater convenience and ease when preparing formula milk feeds.   In commenting on the launch, Gustavo Hildenbrand, General …

Burger king unveils major rebrand

American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie.   Burger King has carried out a comprehensive rebrand to update all elements of its visual identity with a design that it describes as “mouthwatering, big and bold, playfully irreverent and proudly true”.   As …