Cheerios has unveiled a new limited-edition campaign just in time for American Heart Month. The iconic cereal brand is introducing Happy Heart Shapes in their classic Original and Honey Nut varieties, accompanied by the option to personalize your own box with a special message. The heart-shaped Cheerios aim to serve as a playful reminder …
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Tata Elxsi, a prominent player in product engineering and design services, has unveiled an innovative packaging design for Vatika Shampoo range in the UAE market. This initiative follows a recent brand refresh for Vatika, a leading natural hair care brand. Tata Elxsi contributed significantly to crafting a fresh design language system, emphasizing Vatika’s commitment …
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Coca-Cola Beverages Africa (CCBA) has announced a significant leadership transition, revealing that CEO Jacques Vermeulen will retire following 28 years of service within the Coca-Cola system. CCBA has appointed Sunil Gupta, the current chief financial officer for The Coca-Cola Company’s Bottling Investments Group (BIG), as Vermeulen’s successor, effective from April 1, 2024. Gupta …
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Swiss milk processor Emmi and retailer Coop have introduced a sustainable packaging solution for milk and cream products, utilizing eco-friendly PET bottles. These bottles now stand as Switzerland’s exclusive plastic food packaging eligible for recycling and closed-loop processing. Andrea Kramer, Head of Marketing and Purchasing at Coop, emphasized their commitment to recyclable packaging, …
Capri-Sun, a frontrunner in the beverage industry, is gearing up to launch an enhanced paper straw, endorsed by the Forest Stewardship Council (FSC), throughout its product range in early 2024. This eco-friendly move is in line with the company’s steadfast commitment to achieving fully recyclable packaging, accentuating its sustainability objectives. Crafted by …
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Nescafé, a leading coffee brand with an 85-year history, has unveiled a major rebranding initiative to modernize its image in response to the evolving coffee landscape. The refresh encompasses iconic pack designs across its product range, such as Nescafé Original, Nescafé Gold Blend, Nescafé Azera, and Nescafé Frothy Coffee, with the aim of standing …
Nestlé has introduced the inaugural KitKat made with cocoa mass sourced from the Income Accelerator program, marking a significant step in connecting consumers with farmers engaged in Nestlé’s sustainability initiative. The aim is to highlight the sustainability of the cocoa used in KitKat bars. Launched in January 2022, the Income Accelerator program seeks …
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In its inaugural trial in the UK, Coca-Cola is set to temporarily eliminate labels from Sprite and Sprite Zero on-the-go bottles starting this January. The trial aims to test the feasibility of “label-less” packaging, with labels being replaced by an embossed logo on the front of the single 500ml bottles. Laser-engraved product and nutritional …
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Dubai, United Arab Emirates – Tata Soulfull, a brand specializing in snacks and breakfast cereals, has officially launched its products in the GCC region. A venture by Tata Consumer Products Limited, the company consolidates the key food and beverage interests of the Tata Group. Tata Soulfull’s acclaimed range of millet-based snacks and cereals …
Nestlé continues its strides towards a waste-free future with significant progress in reducing packaging waste and enhancing waste management efforts. Over the past five years, since pledging commitment to the Global Commitment on plastic waste, Nestlé, along with other leading signatories, has surpassed market expectations in reducing virgin plastic usage and increasing recyclability, states …
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