Coca-Cola unveils new global campaign “It’s Magic When the World Comes Together”

  Coca-Cola has launched a new global campaign titled “It’s Magic When the World Comes Together” ahead of the Paris 2024 Olympic and Paralympic Games. Announced on July 8, the campaign emphasizes cross-cultural connections anticipated at the global sporting event.   Central to the campaign is a commercial celebrating iconic Olympic and Paralympic moments. Olympic …

Crown Holdings leads Sustainalytics’ Containers & Packaging category in Sustainability Performance

  In the latest ESG Risk Rating by Sustainalytics, Crown Holdings, Inc. has emerged as the top performer in the Containers & Packaging category. The assessment, which evaluates corporate sustainability across various metrics, places Crown ahead of 105 peer organizations. Notably, Crown is among the mere 3% of over 16,200 assessed companies to achieve an …

DS Smith and Carlsberg partner to reduce CO2 with innovative round wrap packaging solution

  DS Smith has partnered with Carlsberg in Poland to introduce Round Wrap corners, aiming to reduce the use of shrink film on pallets. This multi-pack packaging solution is designed to reduce CO2 emissions compared to standard corrugated multi-packs. The recyclable packaging is expected to save up to 224 tons of CO2 annually for Carlsberg …

Henkel Adhesive Technologies achieves 100% renewable electricity in MEA sites

  Henkel Adhesive Technologies has achieved a significant sustainability milestone by transitioning all its manufacturing sites in the Middle East and Africa (MEA) region to 100% renewable electricity. This change eliminates approximately 10,471 tons of CO2 emissions annually.   The company’s eight MEA Adhesive Technologies sites, located across six countries, have switched to renewable electricity …

Epson wins WorldStar Global Packaging Award for Eco-Friendly Cushioning

  Epson’s high-performance cushioning material, crafted from recycled copier paper, has secured a WorldStar Global Packaging Award 2024 in the Electronics category, adding to its accolades from the JapanStar and AsiaStar Awards. The recognition, marking Epson’s second WorldStar Award following its initial win in 2007 for large-format inkjet printer ink packaging, was conferred during a …

Refreshed summer-themed connected packaging enhances consumer engagement

  Appetite Creative, in collaboration with Tetra Pak, has launched an updated smart packaging experience aimed at enhancing consumer engagement for a leading European fruit juice producer. This innovative campaign, now in its third iteration due to popular demand, introduces a vibrant summer drinks theme, offering new recipes tailored to individual tastes and preferences.   …

Oman Air enhances sustainability with eco-friendly earphone packaging

  Oman Air has taken a significant step in its sustainability journey by redesigning the packaging for its Economy Class earphones. In collaboration with Linstol, a global provider of eco-friendly in-flight products, the airline has replaced single-use plastic PET foil with recyclable Kraft paper envelopes. This change is expected to eliminate 6.48 tonnes of non-recyclable …

Abu Dhabi advances Pharmaceutical Sector with key initiatives and partnerships

  The Emirates Drug Establishment (EDE) is moving forward with comprehensive plans to enhance the regulatory framework of the UAE’s healthcare and pharmaceutical sectors. During its fourth meeting, the Board of Directors, chaired by Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, discussed the establishment of specialized committees to boost operational …

Carrefour promotes Plastic Free July with sustainable initiatives

  Carrefour, operated exclusively by Majid Al Futtaim in the UAE, is marking Plastic Free July by encouraging the adoption of sustainable alternatives across its stores. Starting July 3, the retailer will eliminate all plastic bags every Wednesday, coinciding with International Plastic Bag Free Day.   As part of this initiative, Carrefour is offering customers …

DS Smith secures dual wins at Procter & Gamble Excellence Awards

  DS Smith has achieved a milestone by winning Procter & Gamble (P&G) Excellence Awards in both the Baby Care and Home Care packaging solutions categories. This year, DS Smith stood out as the first supplier to secure wins in two categories simultaneously, among only ten finalists globally.   The P&G Excellence Awards, held biennially, …