Estée Lauder Companies (ELC) is progressing toward its 2025 sustainable packaging targets, nearing completion with just a few percentage points left to achieve. The company has introduced various innovative packaging solutions and design guidelines to support its sustainability efforts. In 2020, ELC established ambitious sustainability goals for its packaging, aiming for 75% to …
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Huda Beauty, the prominent Dubai-based cosmetics brand, has announced a major rebranding effort, including a new logo and revamped packaging. The changes were revealed in a video on Huda Kattan’s YouTube channel, which has garnered over one million views. The redesigned logo features a lowercase, sans serif font with rounded edges, aiming to …
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Coty has introduced its new adidas ‘Vibes’ collection, featuring six Eau de Parfums (EDP) aimed at enhancing mood and well-being. The collection, designed in collaboration with perfumers, draws on adidas’ sporting heritage and cultural influence, offering scents tailored to different moments in daily life. The collection includes fragrances designed for a range of …
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ALPLA and SEA ME GmbH’s zerooo have introduced a new line of reusable PET bottles designed for cosmetic and personal care products. Starting in September, brands in Germany will begin offering products like shampoo, shower gel, and body lotion in these 300-millilitre bottles. The bottles come in clear, milky white, and brown and are …
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Aptar Beauty and Quadpack have introduced the updated Iconic Woodacity® 2.0 refillable lipstick, building on their successful collaboration from the previous year. The revamped product enhances sustainability and user experience by integrating new wood finishes and an innovative closure system. The Iconic Woodacity® 2.0 combines Aptar’s advanced Iconic mechanism with Quadpack’s custom wooden …
Dubai Duty Free, in collaboration with RECAPP by Veolia, has introduced a new initiative to recycle empty perfume tester bottles across its outlets at Dubai International Airport. This initiative, part of RECAPP’s glass recycling program, aims to repurpose the glass from these bottles and contribute to the UAE’s circular economy. As part of …
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Beautyworld, in collaboration with BeautyMatter, has unveiled a comprehensive report detailing the evolution, current state, and future prospects of the beauty industry in the Middle East and North Africa (MENA) region. The Beautyworld x BeautyMatter 2024 Middle East Market Report offers new insights, data, and intelligence about this rapidly expanding market. Currently valued …
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In a busy marketplace, brands compete for our attention with many messages. Flashy ads, celebrity endorsements, and social media campaigns all fight for our limited focus. Yet, in this noisy environment, there’s a silent salesperson working hard on every shelf, in every store, around the world: packaging design. This article delves into the …
Lancôme has launched a refillable version of its iconic Idôle Eau de Parfum, underscoring the brand’s commitment to sustainability. This new initiative features the Classic INUNE fragrance pump from Aptar Beauty, known for its advanced design and environmentally friendly components. A Move Toward Sustainability The refillable Idôle bottle represents Lancôme’s efforts to promote …
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Carrefour, operated exclusively by Majid Al Futtaim in the UAE, is marking Plastic Free July by encouraging the adoption of sustainable alternatives across its stores. Starting July 3, the retailer will eliminate all plastic bags every Wednesday, coinciding with International Plastic Bag Free Day. As part of this initiative, Carrefour is offering customers …
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