Uncle Ben’s and Aunt Jemima to change visual brand identity

  Mars Inc has announced it will “evolve its brand identity” for Uncle Ben’s rice products in response to concerns about racial stereotyping following Black Lives Matter protests. Aunt Jemima, a breakfast foods brand owned by Quaker Oats, has also confirmed it is looking to change its logo and name.   Uncle Ben’s said in …

Philadelphia spreads the sustainability word with new containers to push agenda for more recycled content

    Mondelez International has announced that Philadelphia cream cheese sold across Europe is to be made with recycled plastic packaging from 2022. This represents an important step in the company’s goal to reduce its impact on the environment and its commitment to use at least 5% recycled content across all plastic packaging.   “It …

Edita Food Industries launches two upsized HOHOs SKUs

  Edita Food Industries S.A.E., Egypt’s leading packaged snack food brand announced today the launch of two new upsized HOHOs SKUs, both retailing at EGP 2 per pack. The launch complements Edita’s strategy of optimising its product mix and migrating consumers to higher price points while giving them higher value for money and catering to …

PepsiCo meets rising demand for online shopping with launch of two food and snack delivery services

With consumers triggering a major upswing to online shopping during the Covid-19 pandemic, PepsiCo has launched PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s trusted and loved food and beverage brands. “PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer …

Intertek in Dubai appointed as notified body for the Gulf Conformity Mark for low-voltage equipment

Intertek, a leading Total Quality Assurance provider to industries worldwide, has been designated as a “Notified Body” by the Gulf Standards Organization (GSO) to issue Gulf Conformity Mark (G Mark) Certificates to locally produced, imported and exported products across the Gulf countries. The scope of notification covers Gulf Technical Regulation for Low Voltage Equipment and …

“Gahwa” Enters New Realm with KitKat Arabic Coffee

KitKat Arabic Coffee is coming this Ramadan, with the beloved confectionary brand launching a new edition with an Arabic twist to meet local consumer demand for a flavor inspired by “Gahwa,” as Arabic coffee is socially referred to in the region. “We understand the cultural value of coffee time in the region, and are always …

Oui by Yoplait recognised as a ‘Breakthrough Innovation’

Oui by Yoplait, the premium French-style yoghurt crafted in a glass jar, has been recognised in Nielsen’s 2019 Breakthrough Innovation Report. Oui was one of the biggest yoghurt launches in recent times, generating more than $100 million in first-year sales and finishing among the top three new products according to IRI’s 2018 New Product Pacesetter …

Pinar unveils UAE’s first processed cheese factory, creating more than 100 jobs and aiming to double output within two years

UAE: The Middle East’s leading food brand, Pinar, has opened the UAE’s first processed cheese factory. Yasar Group, which owns Pinar, opened the plant with an initial investment of $27 million. The first-ever “Made in the UAE” cheese will be produced at the complex in Abu Dhabi. Attending the launch of the new facility was …

Top 5 food packaging trends in MEA to watch for in 2020, according to SIG Combibloc Obeikan

From smarter factories and sustainable packaging to changing tastes and more, we take a look at some of the top industry trends and developments. It is time to shine the spotlight on some of the big industry trends and developments to come out of 2019 and discuss the top 5 food packaging trends in MEA …