Edita Food Industries launches two upsized HOHOs SKUs

  Edita Food Industries S.A.E., Egypt’s leading packaged snack food brand announced today the launch of two new upsized HOHOs SKUs, both retailing at EGP 2 per pack. The launch complements Edita’s strategy of optimising its product mix and migrating consumers to higher price points while giving them higher value for money and catering to …

PepsiCo meets rising demand for online shopping with launch of two food and snack delivery services

With consumers triggering a major upswing to online shopping during the Covid-19 pandemic, PepsiCo has launched PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s trusted and loved food and beverage brands. “PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer …

Intertek in Dubai appointed as notified body for the Gulf Conformity Mark for low-voltage equipment

Intertek, a leading Total Quality Assurance provider to industries worldwide, has been designated as a “Notified Body” by the Gulf Standards Organization (GSO) to issue Gulf Conformity Mark (G Mark) Certificates to locally produced, imported and exported products across the Gulf countries. The scope of notification covers Gulf Technical Regulation for Low Voltage Equipment and …

“Gahwa” Enters New Realm with KitKat Arabic Coffee

KitKat Arabic Coffee is coming this Ramadan, with the beloved confectionary brand launching a new edition with an Arabic twist to meet local consumer demand for a flavor inspired by “Gahwa,” as Arabic coffee is socially referred to in the region. “We understand the cultural value of coffee time in the region, and are always …

Oui by Yoplait recognised as a ‘Breakthrough Innovation’

Oui by Yoplait, the premium French-style yoghurt crafted in a glass jar, has been recognised in Nielsen’s 2019 Breakthrough Innovation Report. Oui was one of the biggest yoghurt launches in recent times, generating more than $100 million in first-year sales and finishing among the top three new products according to IRI’s 2018 New Product Pacesetter …

Pinar unveils UAE’s first processed cheese factory, creating more than 100 jobs and aiming to double output within two years

UAE: The Middle East’s leading food brand, Pinar, has opened the UAE’s first processed cheese factory. Yasar Group, which owns Pinar, opened the plant with an initial investment of $27 million. The first-ever “Made in the UAE” cheese will be produced at the complex in Abu Dhabi. Attending the launch of the new facility was …

Top 5 food packaging trends in MEA to watch for in 2020, according to SIG Combibloc Obeikan

From smarter factories and sustainable packaging to changing tastes and more, we take a look at some of the top industry trends and developments. It is time to shine the spotlight on some of the big industry trends and developments to come out of 2019 and discuss the top 5 food packaging trends in MEA …

Nestlé funds packaging innovation for food-grade recycled plastics

Nestlé has announced that it will invest up to CHF 2 billion to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of innovative sustainable packaging solutions. Building on its 2018 commitment to make 100% of its packaging recyclable or reusable by 2025, Nestlé will reduce its use of virgin plastics …

Domty gears up to ride sharp growth curve

With nearly over 200 SKUs—and a market reach over all the regional all supermarket shelves, Arabian Food Industries’ (Domty) success is exemplified in its growth trajectory. Established in 1990, Arabian Food Industries Company had a humble beginning offering a modicum of products with two types of white and mozzarella cheeses, respectively. The company has announced …