Brand Finance, the global brand valuation company, has ranked Almarai Company, ALYOUM Company, and L’usine Company among its latest list of the 10 most powerful brands in the Kingdom of Saudi Arabia for 2023. According to the latest assessment of Brand Finance, Almarai ranked third in its list of the 10 most powerful brands …
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Coca-Cola has announced the appointment of Andrew Buckingham as the Vice President and General Manager for Coca-Cola Middle East region. Bringing more than 23 years of international experience working within Coca-Cola to his new role, Buckingham will continue the company’s goal of strengthening and growing its Middle East business which comprises 13 markets. By …
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Dubai Festival City Mall, part of Al-Futtaim Malls, has announced its partnership with PepsiCo to install Aquafina Water Stations throughout the mall, bringing a personalised, refreshing, and sustainable hydration experience to mall visitors. As part of the partnership, Dubai Festival City Mall has installed five Aquafina Water Stations, in strategic locations across the space, …
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YouGov’s FMCG Rankings 2023 reveal Almarai and Dettol are the most considered FMCG brands among UAE residents across Food, Beverages, and Personal Care. YouGov’s FMCG Rankings 2023 are based on YouGov BrandIndex’s Consideration score, which is a measure of likelihood of purchase from the category. The rankings show the brands with the highest Consideration …
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Tetra Pak has commenced research towards advancing fibre-based sustainable food packaging, in collaboration with MAX IV – the most modern synchrotron radiation laboratory in the world. The research aims to uncover fresh insights into the nanostructure of fibre materials, with the first application to optimise the composition of materials used for paper straws. This …
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Tanmiah Food Company has announced several key developments with the MHP SE, Agricultural Development Fund (ADF), Saudi Investment Recycling Company (SIRC), and National Center for Vegetation Development and Combating Desertification (NCVC) to improve sustainable food security and production, increase recycling capabilities, and improve quality of life. As the only listed poultry company in the …
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Al Ain Water, the UAE’s leading water brand announced the launch of its new water bottle, which is made of recycled polyethylene terephthalate (rPET) at Gulfood, . This new 100% rPET bottle is the first to be locally produced by a UAE brand. PET is a highly recyclable plastic material, and when recycled it …
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Agthia Group, one of the region’s leading food & beverage companies, participated at the Gulfood 2023, which was held in Dubai from 20 to 24 February 2023. Agthia showcased its full brand portfolio across the water, food, snacking, and protein business verticals; underscoring a significant increase in its product offerings and strengthened regional presence …
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7UP has announced a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. As a first intervention, 7UP is introducing the new brand identity with …
UK-based Franklin & Sons have recently partnered with Canpack to introduce a convenient 150ml aluminum can size for its latest tonic water lines. Franklin & Sons are known for their range of tonics, softs, and sodas, that combine natural flavours with premium ingredients since 1886. These new single-serve tonic water lines are set to …
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