Canon, a global leader in digital imaging solutions, reported its most successful participation at drupa 2024, securing significant deals and attracting substantial customer interest. At its stand in Hall 8A, Canon showcased its latest production print technologies, resulting in orders worth €7.3 million and hosting over 70 key customers from the Middle East.
Canon’s theme for the event, “The Power To Move,” highlighted the impact of print in driving emotional engagement and business transformation. The company demonstrated its cutting-edge technologies, emphasizing sustainable business solutions through curated workflows and real-life applications.
Canon Middle East played a pivotal role in this success, exceeding projections and securing substantial orders. Notably, Tenaui Saudi Arabia acquired two varioPRINT B3 cutsheet inkjet machines for commercial printing. The Education & Training Evaluation Commission in Saudi Arabia added a second line of ColorStream 6000 for exam printing, while the King Fahd Glorious Qur’an Printing Complex purchased two ProStream 3000 lines. Additionally, AST in UAE and Qatar secured two units each of Colorado M5, Arizona 1360 GTF, and imagePRESS v1350. Saudi-based Al Mutawaa became the first to acquire the Colorado packaging factory along with the Arizona 2360 FLXflow.
“drupa 2024 has been a resounding success for Canon Middle East,” said Shadi Bakhour, B2B Business Unit Director at Canon Middle East. “We are thrilled with the overwhelming response from our customers and the significant orders secured. Our breakthrough technology and business innovations enable people and businesses to grow and prosper.”
Canon’s latest products, including the ProStream 2133 web-fed inkjet press and varioPRINT iX3200 sheetfed inkjet press, garnered considerable interest. Despite not being available until next year, the newly announced varioPRINT iX1700 and B2-format varioPRESS iV7 attracted significant attention.
drupa 2024 marked Canon’s return to the event after an eight-year hiatus due to COVID-19. The company’s commitment to innovation and strong customer relationships were evident, reinforcing its leadership in the printing industry.
Canon’s participation at drupa 2024 underscores its role as a pioneer in digital production print, with a focus on driving innovation and sustainability. The company’s success at the event highlights the growing demand for advanced printing solutions in the Middle East region.