Cadbury has announced a significant packaging overhaul for some of its Easter products, aimed at reducing plastic and cardboard waste. The changes will affect the packaging of Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.
The iconic Cadbury Hollow Hunting Egg plastic crates will be replaced with 12 and 24 pack cardboard cartons, saving an estimated 131,000kg of plastic. Additionally, the plastic blister and excess cardboard in some Cadbury Easter Gift Boxes will be eliminated, resulting in savings of over 200,000kg of packaging.
“This is one of the biggest and boldest packaging changes we’ve ever made to our Easter range,” said Ben Wicks, Vice President Marketing at Mondelez International. “Over the last two years, we have been working hard to redesign our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans.”
Despite the packaging changes, Cadbury assures consumers that there will be no compromise on taste or quality. “We remain dedicated to providing the same delicious Cadbury experience this Easter, whether you’re hunting with family members or gifting one of our iconic Cadbury products to a loved one,” Wicks continued.
In line with its sustainability goals, Cadbury recently invested in Licella Holdings to support the development of an advanced recycling facility in Australia. This facility will use innovative technology to recycle soft plastic waste into crude oil suitable for producing new food-grade plastic packaging.
The new packaging for the Hollow Hunting Eggs and Easter Gift Box ranges will be available in stores as part of Cadbury’s 2024 Easter range, starting from January 2024.