In the world of packaging, where innovation and sustainability drive change, Vaishali Malde has carved out an inspiring path. As Manager of Technical Sales and Sustainable Application Development at Packaging Industries Limited (PIL), Vaishali brings over nine years of experience to the forefront of flexible packaging.
In this exclusive Packaging MEA interview, Usha Benjamin delves into Vaishali’s journey, the challenges she has faced as a woman in the industry, and how she’s driving sustainability forward.
Usha Benjamin (Usha): Could you outline your background and role at PIL, sharing your journey with the company over the last nine years?
Vaishali Malde (Vaishali): I joined Packaging Industries Limited (PIL) nine years ago as a Sales Executive. Over the years, I’ve grown into my current role, where I oversee technical sales and sustainable application development. My journey has allowed me to merge my technical expertise with my passion for packaging innovation.
During my tenure, I’ve contributed to regulatory advancements like the East African Community’s Single-Use Plastics Bill and the Extended Producer Responsibility Regulations. These efforts reflect PIL’s broader commitment to sustainability.
I’m also proud of our achievements, including four consecutive Packaging Innovation Awards. Being part of PIL’s 40 year legacy has been immensely rewarding and motivates me to continue pushing the boundaries of sustainable packaging.
Usha: Sustainability is central at PIL. How has the company integrated sustainable practices into its packaging solutions?
Vaishali: Sustainability is the cornerstone of PIL’s operations. We design solutions like the BarrierFlex NutVault, a fully recyclable packaging option, to reduce environmental impact without compromising functionality. Our initiatives include lightweighting to minimize material use, incorporating recycled content, and engaging in Extended Producer Responsibility (EPR) programs to improve waste management. Beyond product innovation, we work with policymakers to align local regulations with global sustainability standards, ensuring a holistic approach to environmental responsibility.
Usha: Can you highlight some of the key sustainable innovations at PIL, particularly in flexible packaging, and elaborate on the role of the BarrierFlex NutVault in advancing sustainability?
Vaishali: At Packaging Industries Limited, sustainability and innovation go hand-in-hand. One of our standout products is the BarrierFlex NutVault, a fully recyclable, high-barrier bag designed for bulk nuts like cashews and macadamias. This packaging solution not only reduces waste but also preserves product quality, extending shelf life while minimizing environmental impact. Its mono material design makes it easier to recycle, and its lightweight structure reduces transportation emissions. Winning a Silver Award at the Packaging Innovation Awards highlights how thoughtful design and technology can balance performance with sustainability.
In addition to the NutVault, we’ve made strides in other sectors. For agriculture, our Mama Silage Bags and Mavuno Bora Hermetic Bags help reduce spoilage and support food security by preserving feed and grain quality. For meat, seafood, and other products, our ThermoFlex PilShield and FlexiLid PilSeal offer high-performance, sustainable solutions. We’re also exploring biodegradable and compostable films, ensuring our innovations continue to align with global sustainability goals.
Usha: What are the main challenges in implementing sustainability within the packaging industry, and how does PIL address them?
Vaishali: One significant challenge is the higher cost of sustainable materials, which we address through R&D and cost-effective innovations like lightweight packaging. Another issue is the lack of recycling infrastructure, especially in developing regions. PIL actively supports EPR initiatives and collaborates with stakeholders to improve waste management systems. Inconsistent regulations pose another hurdle, but we engage in policy advocacy to ensure alignment with global standards, making sustainable solutions more accessible.
Usha: How does PIL align with the UN’s Sustainable Development Goals (SDGs)?
Vaishali: PIL contributes to several SDGs, particularly Goal 12 (Responsible Consumption and Production) by designing recyclable and compostable packaging. Goal 13 (Climate Action) informs our lightweighting efforts, reducing emissions across the supply chain. Products like our silage and hermetic bags support Goal 2 (Zero Hunger) by reducing food waste and preserving quality. Collaboration under Goal 17 (Partnerships for the Goals) ensures progress in recycling and sustainability initiatives.
Usha: What future trends do you foresee in sustainable packaging?
Vaishali: The shift towards mono-materials for easier recycling will gain momentum, as will the use of bio-based and compostable packaging. Smart packaging technologies that guide consumers on recycling are also on the rise. Governments are likely to enforce stricter producer responsibility programs, driving improvements in recycling systems. Overall, innovation will continue to center on circular economy practices and reducing environmental impact.
Usha: How do you view the packaging industry’s role in waste reduction?
Vaishali: The industry has a critical role in reducing waste through recyclable designs, lightweighting, and the use of post-consumer recycled materials. Education is equally vital to guide consumers in proper waste management. Collaboration with governments and recyclers is essential to strengthen waste infrastructure. EPR programs, in particular, encourage companies to take responsibility for the lifecycle of their packaging, fostering sustainable innovation.
Usha: As a woman in a male dominated industry, what challenges have you faced, and how have you overcome them?
Vaishali: Early in my career, I often had to work harder to prove my expertise. Over time, my dedication and results earned respect and credibility. Balancing work and family has been another challenge, but support from my team and loved ones has been invaluable. Mentoring other women has been a highlight of my journey. By sharing insights and encouraging them to pursue leadership roles, I hope to pave the way for greater representation of women in the packaging industry.
Usha: What advice would you offer young women in packaging?
Vaishali: Be curious and persistent. Embrace challenges as opportunities for growth. Build confidence in your skills, and don’t hesitate to ask questions or seek mentorship. Networking is invaluable— surround yourself with supportive peers and leaders. Most importantly, advocate for your ideas and take initiative. Women have the power to drive innovation and create meaningful change in packaging.
Vaishali Malde’s journey is a testament to the transformative potential of innovation and sustainability in packaging. Through her work at PIL, she continues to inspire change, addressing challenges head-on and mentoring the next generation of leaders. Her story serves as a beacon for aspiring professionals, proving that resilience and vision can redefine industry tandards.