B&R Moll International has chosen Abu Dhabi-based Giffin Graphics as its new distributor for the lower Gulf as it targets the Middle East as “an area of specialised growth”, said Moll’s UK director, Darren Vernon.
Moll sees an opportunity especially in “high-quality packaging markets”, he told Packaging MEA.
“Giffin is a most respected company here with sales and support staff second to none,” he said.
In the Middle East, Moll already has many customers, he added. “Moll has extensive installations in the GCC & Levant countries, with not only our original pocket folder-gluers but subsequent industry-leading models like our Vantage range of inline gluers with attachers and window-affixing devices,” he said. “Indeed, when users describe buying a folder-gluer they use the word Moll as a household name.”
The company sees the Middle East as a promising area for continued growth, he added.
“We see this region as an area of specialised growth, particularly the high-quality packaging markets,” he said. “To this end we have high expectations for future growth coupled with Moll’s ability to come up with the right product at the right time.”
Moll sees itself as the leading manufacturer of folder-gluers and specialised bindery in finishing equipment. The company is family owned and operated, involving three generations. Having pioneered simple and affordable folder-gluers more than 40 years ago, the company remains customer driven with manufacturing facilities in Pennsylvania in the US, said Moll.
Giffin Graphics, set up in 1978 in Abu Dhabi, aims to supply the printing and graphic arts industry with high-quality machinery, products, and after sales service. Giffin has expanded within the GCC.